The Field Marketing Specialist will support marketing initiatives and sales teams by developing localized campaigns, measuring effectiveness, and enhancing dealer engagement.
Fluidra is looking for a Field Marketing Specialist to join our team in Carlsbad, Ca.
WHAT YOU WILL CONTRIBUTE
In this role, you will support our marketing department, sales teams, and dealer network through custom marketing initiatives, localized campaigns, and sales enablement programs. This role is critical in driving regional demand, enhancing dealer engagement, and equipping our sales teams for success. You will work closely with both marketing and sales teams to identify local priorities and implement strategies that optimize results. Additionally, you will:
- Develop and manage local marketing initiatives, including sales events, new store openings, and dealer-specific programs. Evaluate local market trends, customer behavior, and seasonality to ensure timely and strategic execution. Travel is required to support key field initiatives and attend dealer meetings/events.
- Measure the effectiveness of campaigns and events. Track KPIs, identify areas for improvement, and provide detailed reports for sales and marketing teams, outlining actionable recommendations and growth opportunities.
- Work closely with the sales team to ensure they are equipped with up-to-date marketing collateral, sales enablement tools, and promotional material. Facilitate the development and distribution of resources that enhance the sales process and improve customer engagement.
- Maintain and optimize field-facing platforms, ensuring sales teams have seamless access to marketing collateral. Work closely with the marketing team to ensure assets are current, accurate, and aligned with brand guidelines.
- Administer and execute custom marketing for individual dealers. Work closely with third-party vendors to deliver tailored marketing solutions that align with dealer goals and marketing positioning.
- Provide general support to the marketing team, including administrative tasks and project-based assignments. Perform other duties as needed to support departmental objectives.
WHAT WE SEEK
- Strong organizational and project management skills with attention to detail
- Excellent written and verbal communication abilities
- Proficient in Microsoft Office Suite (Excel, Word, PPT)
- Experience with project management tools, marketing platforms, and sales software
- Ability to work under pressure while managing multiple projects in a fast-paced environment
- Comfortable working with internal teams, customers, and external partners/agencies
- Deep understanding of target consumer, product positioning, competitive landscape, and merchandising
- Self-motivated with a proactive, solution-oriented mindset and the ability to thrive in ambiguous situations
- Strong focus on continuous improvement and a willingness to adapt to new challenges
- Excellent problem-solving skills
- Enthusiastic, energetic, and a self-starter who brings positivity and a drive for success
- 3-5+ years of experience in marketing or related experience
- Ability to travel up to four times per year
EDUCATION
BA/BS in Marketing, Communications, Business, or related field, or equivalent combination of experience and education
WHAT WE OFFER
An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:
- 2 weeks of paid vacation
- 9/80 work week schedule (EVERY OTHER FRIDAY OFF!)
- 11 paid Holidays
- Full range of health benefits including medical, dental & vision, short & long-term disability
- 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
- Health and wellness programs / gym reimbursement
- Educational assistance up to $7,000 per year
- On-site self-service café / free gourmet coffee stations
- Company sponsored FUN events!
- Generous product discounts
WHO WE ARE
Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands: Polaris®, Jandy®, CMP, S.R. Smith, and Zodiac®. We also sell products under the Cover‐Pools®, iAquaLink®, Grand Effects®, Dell® and Nature2® names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.
Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.
Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.
Expected hourly range is $33.65 - $37.50. Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.
Top Skills
Marketing Platforms
Microsoft Office Suite
Project Management Tools
Sales Software
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