Field Marketing Manager | Enterprise Segment (US East & South)

We are seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans, programs, and account-based campaigns targeted at Enterprise accounts across the East Coast region.

This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market motions, account dynamics, and the broader market landscape. You will serve as the primary field marketing lead for your territory, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.

As an Americas Field Marketing Manager – Enterprise Segment (US East & South) you will be a critical link between our global marketing initiatives and the on-the-ground sales and partner efforts.

Key Responsibilities:

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment that build and generate pipeline through a holistic marketing go-to-market approach.

• Act as a strategic partner to regional sales leadership, building relationships and serving as a trusted marketing and business advisor.

• Regularly track, analyze, and report on marketing activities, programs, and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.

• Plan and manage regional activities including first party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.

• Develop and drive customized account-based regional marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.

• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.

• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.

• Manage budget, ROI, and performance metrics for all regional marketing programs.

Your First 90 Days: Onboarding for Success

The onboarding process is structured to ensure the new hire is set up for success:

• First 30 Days: The initial focus will be on getting situated in the role. This includes understanding the team members, key stakeholders, and existing processes, as well as completing company onboarding and training.

• Within 60 Days: You are expected to conduct an initial observation of your region to identify gaps and opportunities. You will also gain an understanding of KPIs, metrics tracking, and reporting dashboards. The goal is to present a preliminary overview of opportunities and ideas for the region.

• Within 90 Days: You will develop a comprehensive marketing plan and begin to take action on that plan in partnership with stakeholders.

Success Factors:

The key success measures and metrics for your success in this role include:

• Pipeline Impact: Measuring the contribution of marketing campaigns and activities to pipeline generation and acceleration, including the number of qualified leads and opps generated and the conversion rate of these measures into pipeline.

• Regional field Marketing KPIs: Key performance indicators specific to regional field marketing activities, such as the number of events held, attendance rates and mix (customers vs prospects), and the quality of interactions at these events.

• ROI for Marketing Activities: Tracking the return on investment for marketing campaigns and activities to ensure that resources are being used efficiently and effectively.

These metrics help in evaluating the overall impact of marketing efforts on business growth and ensuring alignment with sales priorities.

Minimum Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field. MBA a plus.

• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles.

• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts.

• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions.

• Understanding of Strategic accounts buying dynamics and behaviors in US East & Central.

• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences.

• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals.

• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly.

• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau.

• Ability to travel regionally (15%-25%) as needed.