The Field Marketing Manager will develop marketing strategies, lead demand generation initiatives, and align sales and marketing efforts to drive pipeline and revenue.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Field Marketing and Demand Generation Manager
Why We Have This Role
We're looking for a Field Marketing Manager to join our Qualtrics marketing team. In this role, you'll take ownership of a dedicated field region, vertical or category, develop robust marketing strategies, and execute plans across experiences, programs, and campaigns designed to drive demand and pipeline for our sales teams. You'll serve as the critical bridge between marketing and sales, ensuring that field-based initiatives align with our broader marketing goals while delivering measurable business results.
The Field Marketing and Demand Generation team leads marketing strategy across the full marketing mix, creates and delivers exceptional activations and campaigns, and connects marketing and sales in dedicated regions, verticals or categories. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bookings for and with the sales team.
How You’ll Find Success
- Takes Initiative: You understand the expected outcome, get the context, and work entrepreneurially to get things done without needing explicit direction.
- Highly Communicative: You influence effectively and create trust at the team level, maintaining outstanding communication and collaboration skills.
- Strategic Alignment: You partner closely with Partner Marketing, sales teams, product marketing, content teams, and regional marketing leaders to ensure alignment with broader business goals.
- Detail-Oriented Execution: You excel in managing complex initiatives simultaneously while demonstrating exceptional project management abilities.
- Budget Management: You manage allocated marketing budgets effectively to maximize ROI across all field marketing initiatives.
- Results-Oriented Mindset: You focus on driving pipeline and revenue outcomes, thriving in ambiguous situations and adapting quickly to changing priorities.
How You’ll Grow
- Opportunities to refine your strategic thinking and project management skills through high-impact campaigns in a fast-scaling organization.
- Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.
- A chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams.
- Potential for significant career growth as we recognize and nurture talent within the team.
Things You’ll Do
- Develop comprehensive field and demand generation marketing strategies that support regional sales objectives.
- Lead high-impact Account Based Marketing and demand generation programming, including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts.
- Provide marketing materials, customer testimonials, and other resources needed to accelerate deals.
- Ensure that allocated marketing spend is maximized for ROI across all field marketing initiatives.
- Measure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact.
What We’re Looking For On Your Resume
- 4+ years of B2B marketing experience, with a strong focus on field marketing and event management, preferably in enterprise software or SaaS.
- Proven track record of developing and executing successful field and demand generation strategies that drive measurable business results.
- Experience managing marketing budgets and demonstrating positive ROI.
- Familiarity with marketing automation platforms (like Marketo), CRM systems (like Salesforce), and event management software.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
What You Should Know About This Team
- We lead the marketing strategy across the full marketing mix, creating exceptional activations and campaigns that connect marketing and sales.
- Our team is focused on driving high-quality pipeline, deal acceleration, and conversion for our sales teams.
- We are committed to transparency, customer obsession, and collaboration, embodying the values of our organization every day.
- You'll find a supportive culture that embraces diversity and allows for substantial career growth opportunities.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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Top Skills
Marketo
Salesforce
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