Experiential Marketing Lead

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. 

In this hybrid role, you will report to our Brand Engagement Lead. 

You will:

• Strategy & Planning: Translate overarching brand and business goals into executable event roadmaps, defining the strategic approach for all major programs, including high-impact stunt activations, international conferences, and global sponsorships (e.g., World Cup, Super Bowl, CES, SXSW).
• End-to-End Program Management: Lead the flawless execution of large-scale activations, from initial concept and creative brief through vendor selection, contract negotiation, budget management, on-site execution, and post-event analysis.
• Creative & Experiential Design: Collaborate with internal Marketing Creative, Product, and Comms teams, as well as external agencies, to design compelling and innovative experiences that resonate deeply with the target audience and highlight the trust and magic of  Waymo.
• Budget Ownership: Own and manage large, complex budgets, ensuring programs are delivered on time and within financial targets, while constantly seeking efficiencies and maximizing ROI.
• Measurement & Reporting: Establish clear, measurable objectives for each program and activation. Track key performance indicators (KPIs) and deliver detailed reporting on brand lift, lead generation, media value, and overall business impact to senior leadership.

You have:

• 15+ years of progressive experience in event marketing, experiential marketing, or large-scale project management, with a focus on global consumer and B2B events.
• Proven track record of successfully managing multi-million dollar event budgets and leading complex, high-stakes activations (e.g., large convention booths, major consumer stunts, or national/global sponsorship activations).
• Demonstrated ability to develop event strategy tied directly to business and brand objectives.
• Exceptional leadership, vendor management, negotiation, and communication skills.

• Proven ability to flex between high level strategic development and being in the weeds on execution.
• Experience managing or mentoring team members, demonstrating readiness for future people leadership.

We prefer:

• Experience working in the autonomous vehicle, automotive, or high-growth technology industry.
• A strong portfolio demonstrating creative, innovative, and highly measurable experiential programs.
• Experience negotiating and managing major event sponsorships 
• Understanding of brand safety and policy issues related to emerging technology, and experience working closely with legal and policy teams.

Travel: Willingness to travel globally as required to manage on-site execution.