Executive Producer III, Digital Content

We are looking for that special person to launch our market’s website and social media pages to even higher levels, along with helping to manage our new CTV platform, in the Wichita Falls, Texas market.

Job Description: Digital Executive Producer:

The Digital Executive Producer (EP) is responsible for daily management and training of web producers, web reporters and social media producers in the local newsroom and across the bureaus. The successful candidate will collaborate with senior newsroom leadership to oversee and enhance the daily packaging and presentation of all digital editorial content across multiple media platforms. This role focuses on optimizing content distribution, elevating user engagement, and driving audience growth — with particular emphasis on increasing interactivity and traffic among in-DMA (Designated Market Area) users. We are looking for an audience expert who understands how to grow distribution platforms to maximize readership. The expert will have the ability to perform various duties while creating high-performing content as needed and pitching in to ensure these sites are competitive around-the-clock. The Digital Executive Producer will also have a leadership role in creating content for our other digital platforms, such as CTV and social media.

Position Responsibilities:

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories while always on the hunt for exclusive and trending content that will grow engagement and drive loyal, local traffic.
• Excellent at writing headlines that grow audience and engagement.
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making.
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
• Understand diverse ways to tell a story, particularly producing short videos and choosing great photos.
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast.
• Promote and distribute news content on social media.

Skill/ Experience Requirements:

• 2 years of experience in digital content and journalism.
• Capable of researching, interviewing, and writing original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical analytical person and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Enjoy working in teams and have excellent people skills.
• Ability to learn innovative technology independently and quickly.
• Strong communicator.
• Flexible schedule (nights, weekends).
• Meets measurements of success.
• Strong understanding of Adobe Analytics; Chartbeat experience a plus.
• Proficiency in MS Office; HTML, CSS, Adobe Premiere and Adobe Photoshop experience a plus.
• Proficiency in Open Broadcaster Software and Canva.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled.