Executive Creative Director

About this role:
Reporting to the Head of the In-House Agency, you'll set the creative vision for AI-native brand storytelling and dynamic content systems and help us transform into a modern creative operating model. You'll lead a 35-person multidisciplinary team (10 direct reports) across creative, experience design, and production to build new content forms, campaign architectures, and brand behaviors powered by agentic AI. You'll oversee multi-channel content ecosystems, personalized journeys, and modular components designed for assembly and execution by autonomous agents. You know how to translate a creative idea into personalized journeys and content systems, connect craft to outcomes, and treat AI as a creative medium. This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Marketing Director.
In this role, you will:

• Creative & Strategic Leadership: Develop a creative approach of translating the use of AI capabilities (autonomous execution, multi-agent orchestration, dynamic personalization) into clear creative strategies and testable concepts
• Team Leadership & Collaboration: Mentor art, copy, design, CX, and content strategy teams; roll out and coach creative teams on new ways of working; partner with Agency and Client Leadership; lead pitches and client presentations
• Brand & Experience Stewardship: Uphold craft, brand safety, and ethical AI standards; advise on opportunities and risks across agents, personalization, and automation
• Multi-Channel Content Creation: Oversee creative for social, digital, web, CRM, experiential, and video; deliver channel-specific work within a cohesive system; develop AI-aware strategies that adapt tone, format, and structure
• Personalization & Content Systems: Design scalable personalization (variable messaging, adaptive narratives, context-aware behavior); build modular libraries for autonomous assembly
• AI-Forward Content Innovation: Partner with Marketing to translate data from AI agents to develop new creative strategies and assets to ensure effective customer experiences

Please ensure your resume includes a link to your design portfolio; candidates who do not provide a portfolio will not be considered.
Required Qualifications:

• 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management or leadership experience

Desired Qualifications:

• Experience leading flagship accounts at top creative or digital agencies and translating that craft to in-house personalization at scale
• Experience setting a creative vision and delivering integrated campaigns that use agentic AI
• Experience designing modular content systems and workflows for reuse, quality, and speed
• Experience establishing AI guardrails and brand voice models to keep outputs on-brand and compliant
• Experience overseeing multi-channel programs (web, CRM, social, experiential, broadcast)
• Experience leading geographically dispersed teams across creative, experience design, and production

Office Locations & Pay Ranges:

• 600 South 4th Street - Minneapolis, MN ($175,000 - $279,000)
• 333 Market Street - San Francisco, CA ($191,000 - $305,000)