EverPro - Growth Marketing Manager

Job Description

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. 
 
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
 
We are looking for a Growth Marketing Manager to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of home service professionals. In this role, you will be tasked with becoming an expert in Field Service Management Software as it relates to our portfolio, hyper-focused on owning, creating, executing, and optimizing multi-channel campaigns that drive qualified leads, expand our pipeline, and ultimately contribute to ambitious revenue growth goals across serval key software solutions. This role requires a data-driven approach, B2B SaaS expertise, and an understanding of the unique challenges and opportunities in the Field Service Management industry. You’ll collaborate closely with Sales, Product, and Marketing Channel-specific SMEs (subject matter experts) to ensure a cohesive, effective demand generation strategy, improving funnel health, speed to conversion, contributing to overall revenue growth.  

Key Responsibilities:

Demand Generation Strategy:

• Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives. 
• Identify and prioritize high-impact channels, including email marketing, paid media, SEO, content, social media and site CRO.  

Campaign Development and Execution:

• Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey. 
• Create targeted and segmented campaigns to reach high-value accounts in collaboration with Sales, Product, and Marketing support teams. 
• Lead cross-functional initiatives to create compelling assets and messaging tailored to specific audience segments and buyer journey stages. 

Lead Nurturing & Pipeline Management:

• Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI. 
• Monitor lead flow and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Sales. 

Data and Lead Analysis: 

• Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo, and others) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels.
• Work with operations teams on lead scoring models to prioritize prospects based on engagement, intent signals, and conversion likelihood.
• Implement and troubleshoot end-to-end lead tracking systems to ensure accurate attribution from marketing touchpoints to closed deals.
• Analyze funnel performance and conversion metrics to identify drop-off points and design A/B tests or nurture strategies that improve lead-to-customer conversion rates.
• Collaborate with sales, operations and product teams to align data insights with pipeline forecasting, customer segmentation, and lifecycle marketing initiatives.

Partnership Marketing: 

• Collaborated with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs. 
• Developed and delivered impactful partner enablement resources, increasing partner engagement and driving mutual revenue growth. 
• Analyzed partnership performance data, providing actionable insights to optimize future collaborations and maximize ROI 

Analytics & Reporting:

• Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics. 
• Develop dashboards, strengthen insights and provide regular reporting on KPIs, campaign ROI, and pipeline contribution using platforms like HubSpot, Salesforce, Marketo, Heap, Pendo and Google Analytics. 

Sales & Marketing Readiness:

• Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals. Collaborate on target account lists, lead scoring criteria, and qualification processes to drive seamless lead handoff and enhance lead-to-revenue speed and conversion rates. 
• Maintain regular communication channels with Sales to gather feedback on lead quality, campaign effectiveness, and messaging relevance. Use insights to adjust marketing strategies and ensure campaigns are continuously optimized to meet overarching business goals and revenue objectives. 
• Collaborate with Product, Marketing support, and Sales teams to create relevant, high-impact campaigns for each stage of the sales funnel, including case studies, solution briefs, demo scripts, and webinar presentations. 
• Close collaboration with our Product Marketing Manager to provide Sales with insights on market trends, customer needs, and competitor positioning to ensure they have up-to-date information to engage prospects and differentiate EverPro solutions effectively. 

Collaboration with Cross-Functional Teams:

• Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria. 
• Collaborate with Product and Marketing support SMEs to produce messaging, content, and product positioning that speaks to the unique needs of field service management professionals. 
• Manage agency partner relationships through aligning internal stakeholders, managing projects, tracking budgets and KPIs, and developing reporting to ensure business objectives and investment targets are met or exceeded.  

Continuous Optimization & Innovation:

• Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance. 
• Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s marketing efforts innovative and effective. 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus. 
• 7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth. 
• Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g., HubSpot, Marketo, Salesforce). 
• Proven success in designing and executing highly effective omni-channel lead generation campaigns and nurturing programs. 
• Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities. 
• Knowledge of field service management or experience marketing to service-based businesses is highly desirable. 
• Excellent communication and project management skills with the ability to collaborate cross-functionally, manage teams and multiple projects. 
• Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment  
• Outstanding communication, interpersonal and presentation skills  
• Excellent organizational time, and team management skills  

Where: Remote - US
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. 
 
Benefits and Perks:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid 
- Continued investment in your professional development
- Robust health and wellness benefits, including an annual wellness stipend 
- 401k with up to a 4% match and immediate vesting 
- Flexible and generous (FTO) time-off 
- Employee Stock Purchase Program 
Compensation: The target compensation for this position is $95,000 - $115,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!