EverHealth - Head of Growth Marketing (Remote US)

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications.

Job Summary

We are seeking an innovative, results-driven Head of Growth Marketing to lead our growth marketing organization. The ideal candidate will have a proven track record in developing and executing high-impact growth strategies that drive brand awareness, customer acquisition, and customer advocacy. Reporting to the VP of Marketing, the Head of Growth Marketing will be responsible for overseeing all aspects of growth marketing, across strategic planning, campaign execution, and performance monitoring.

Key Responsibilities

Strategic Leadership:

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy. 
• Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Partner closely with key stakeholders including Product Marketing, Product, Performance Marketing, Sales, Customer Success, and Senior Leadership ensuring strategic marketing alignment with EverHealth business objectives.

Customer Acquisition and Retention:

• Design and implement comprehensive customer acquisition strategies to increase market share with ICP providers.
• Oversee creation and execution of integrated campaigns across inbound and outbound channels, including digital, social, email, partner, sales outreach, and events.
• Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences.
• Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn.
• Partner with Performance Marketing to deliver consistent and compelling positioning across all campaign channels.
• Partner with Product Marketing to ensure strategic alignment with EverHealth ICPs, buying personas and messaging frameworks.

Performance and Analytics:

• Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment.
• Measure and report on the effectiveness of integrated campaigns, making data-driven adjustments as needed, remaining within allocated marketing budget.
• Analyze market trends and customer data to identify and forecast new acquisition and expansion opportunities.
• Continuously test and optimize marketing strategies to improve performance and drive sustainable growth.

Innovation and Thought Leadership:

• Drive innovation within the marketing department by exploring new technologies, channels, and methodologies.
• Stay ahead of industry trends and emerging marketing technologies to ensure EverHealth remains at the forefront of marketing innovation.

Qualifications

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field. MBA or advanced degree a plus.

Skills and Experience:

• 10+ years in marketing with demonstrated experience in a senior leadership role.
• Proven success in driving growth, revenue and retention through innovative and scalable marketing strategies.
• Strong understanding of customer acquisition techniques and cost optimization.
• Experience in Healthcare tech or B2B SaaS is highly desirable.
• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication and presentation skills.

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

● Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

● Robust health and wellness benefits, including an annual wellness stipend

● 401k with up to a 4% match and immediate vesting

● Flexible and generous (FTO) time-off

● Employee Stock Purchase Program

Compensation: 

The target base compensation for this position is $145,000 - $175,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.