Entertainment Partnerships Manager

About Liquid I.V.

At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark. 

Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand. 

We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world. 

About our Team:

We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.  

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.    

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

Liquid I.V. is seeking a strategic and culturally tuned-in Entertainment Partnerships Manager to lead our B2B brand partnerships across the entertainment landscape including film, TV, streaming and live music. This will drive innovative and culturally relevant partnerships with top entertainment entities, managing high-impact activations, and lead end-to-end execution from strategy to post-launch analysis. The ideal candidate will have deep experience across the entertainment ecosystem coming with industry relationships, who thrives on bringing brand storytelling to life through partnerships with the world’s major studios, streaming platforms, live music promoters and cultural tastemakers.

Functions and duties of this role include, but not limited to:

Partnership Strategy & Development

• Lead and evolve the overarching strategy for the Entertainment Partnerships channel, aligning with brand priorities and market trends.
• Generate breakthrough partnership concepts across film, TV, streaming, and music to drive brand relevance and reach.
• Develop comprehensive go-to-market strategies and 360-degree activation plans in collaboration with internal teams.
• Identify and build long-term, culturally impactful relationships with key entertainment stakeholders.
• Secure buy-in from leadership through strategic planning, performance tracking, and cross-functional alignment.
• Partner with Media team on flighting, audience, strategy and performance measurement to ensure partnership activations are amplified and optimized across relevant paid channels

Entertainment & Streaming Partnerships

• Manage full lifecycle of entertainment partnerships with studios and streaming platforms (e.g., Disney, Warner Bros., Netflix, Hulu).
• Execute co-branded programs and product integrations tied to tentpole TV and film moments.
• Lead creative development, contract negotiation, and execution in collaboration with legal, GTM, creative, and retail teams.
  Music & Live Events
• Build and manage partnerships with music promoters, artists tours, and venues (e.g., AEG, Live Nation).
• Oversee Liquid I.V.'s brand presence at concerts, music festivals, and artist tours through product seeding, sponsorship, and brand moments.
• Activate unique fan experiences, branded content, and high-visibility touchpoints.
  Campaign Execution & Cross-Functional Collaboration
• Own campaign development from ideation through execution, working with internal teams including media, creative, comms, experiential, influencer, and social.
• Collaborate with Paid Media and Brand Marketing teams to ensure entertainment partnerships are integrated into full-funnel campaign strategies across digital, social, CTV and retail media channels.
• Ensure cohesive storytelling and amplification of partnership moments via integrated media strategy and plan.
• Ensure all entertainment activations deliver against KPIs, brand visibility, cultural resonance, trial, and content creation with 75% of partnerships with integrated paid media support across brand campaigns.
• Partner with innovation, product development, brand and creative teams on custom collaborations and limited-edition product extensions.
• Ensure consistent cross-functional communication and execution excellence across all stages of partnerships.
  Measurement & Reporting
• Track, analyze, and report on partnership performance, media mix modeling, campaign ROI, and key learnings.
• Work closely with Paid Media & Analytics teams to develop pre-launch media briefs, monitor in-flight performance and integrate learnings into post campaign recaps.
• Deliver quarterly updates and competitive analysis to senior leadership.
• Provide detailed recap reports and insights to inform future partnership strategy.

Qualifications:

The successful candidate will have the following qualifications:

• Bachelor’s degree in Marketing, Communications or related field
• 5-7 years of experience in B2B partnerships or brand marketing, entertainment marketing, or cultural strategy, preferably within CPG, entertainment, lifestyle or media company.
• Proven track record managing multiple high-profile entertainment partnerships with studios, streaming platforms, music companies or IP holders
• Strong understanding of entertainment ecosystem and fluency in how consumer brands authentically show up in film, TV and music.
• Deep industry network spanning studios, streaming platforms, record labels, and live music entertainment.
• Experienced managing partnerships budgets, contracts, timelines and stakeholder relationships.
• Creative thinker and culturally curious individual with strong project management skills
• A collaborator and relationship builder who thrives in fast-paced high-growth environments
• Proficient in Microsoft Office Suite
• Passionate about brand storytelling, experiential marketing and power of strategic partnerships and activations to drive awareness

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage. 
• A generous PTO and sick policy that includes 13+ paid annual holidays. 
• Wellness classes (fitness, mental health, nutrition, finance, etc.). 
• An Employee Assistance Program, including membership for guided meditation for all employees. 
• Monthly tech and wellness reimbursement. 
• An infinite supply of Liquid I.V. for endless hydration!  

Work Environment:

• This role is Hybrid

Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $98,400 - $135,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.  The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.