The Enterprise Marketing Manager will develop and execute the Enterprise and ABM strategy, driving pipeline growth for high-value accounts through targeted campaigns and close sales alignment.
mabl is on a mission to empower software teams with an AI-powered low-code test automation platform that streamlines testing across web, mobile, API, accessibility, and performance. We enable everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines, accelerating their testing and boosting release cycles, regardless of technical experience.
In 2024, mabl was awarded its 5th AI Breakthrough Award, cementing its position as the #1 AI-powered testing platform in the world. While we continue to grow with the pace of technology, we also believe strongly in the value of culture (our most recent internal survey shows that 92% of our employees feel supported by the flexibility of their work, and 97% believe their manager genuinely cares about their wellbeing.)
To continue delivering on our mission of transforming the testing space, we’re looking for people to join our team of leaders, experts, innovators, and community builders. Our core values are: drive, authenticity, support, and insight; these are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our most authentic selves to work.
mabl is seeking an experienced, results-driven Enterprise Marketing Manager to architect and execute our enterprise and ABM strategy. This is a high-impact, foundational role where you will be responsible for defining the playbook that drives significant pipeline and acceleration within our most critical, high-value target accounts.
You and the Demand Generation Specialist will act as the crucial link between Sales and Marketing, owning the strategy, execution, and measurement of segmented and bespoke, multi-channel campaigns. You must be a self-starter who can not only manage execution but also drive the business forward by clearly identifying and articulating the resources, technology, and alignment needed for success.
If you thrive in a fast-paced environment, possess deep experience in enterprise GTM motions, and are passionate about delivering personalized experiences that convert, apply!
What You'll Do
- Strategy & Planning: Design, build, and orchestrate the strategic engine that drives predictable pipeline and revenue growth from engaged, and high-value target accounts. This includes defining the key plays, activation channels, and reporting structure.
- Execution & Campaign Management: Own the end-to-end execution of multi-channel ABM campaigns, utilizing tools like advertising, direct mail/gifting, personalized landing pages, and executive engagement events (virtual and field).
- Sales Alignment & Enablement: Establish and lead a formalized Smarketing (Sales & Marketing) rhythm with key Sales leaders,Account Executives, and Partner Manager. Provide Sales with personalized messaging, content, and clear guidance for account follow-up, ensuring maximum engagement.
- Content & Personalization: Adapt mabl's narrative and messaging for target accounts, ensuring we are telling a consistent and compelling story across all channels, from marketing campaigns and thought leadership to sales materials.
- Measurement & Optimization: Define and report on key account-level metrics. Use data to constantly iterate and optimize campaign performance.
- Align with Company-wide Objectives: Work closely with your peers and leadership team to ensure we’re achieving company results.
About You
- You have 6-8 years of B2B Marketing experience, with a minimum of 3 years in a dedicated ABM, field, or enterprise demand marketing role. Experience within the Software Development Lifecycle or AI tools a plus.
- You are comfortable being both strategic and hands-on: you can architect campaigns and personally execute them end-to-end.
- Familiarity with software such as 6Sense, Keyplay, Gong, Salesforce, and Marketo.
- You deeply understand enterprise sales cycles and how marketing can create and accelerate qualified opportunities in complex, multi-stakeholder environments.
- You excel in cross-functional collaboration, working closely with Marketing, Sales, Product, and RevOps teams to ensure seamless execution.
- You possess excellent communication skills, with the ability to bring clarity and structure to fast-moving, high-ownership environments.
- You bring strong analytical rigor, able to dig into metrics, identify insights, and communicate performance clearly to optimize campaigns and inform executive decisions.
- You’re excited to join a company where marketing-generated demand is the driver of the business
- We embrace hybrid and remote work across the US and around the world!
- We have 80+ mablers spread across the world in 4 countries, 3 continents, and about 18 states.
- Teams get together annually to foster lasting personal relationships and we encourage mablers to visit our Boston office when possible.
- Our Diversity, Equity, and Inclusion committee drives budgeted initiatives across all facets of the company, including recruiting, onboarding, education, and celebrations.
- We’ve won a number of awards for our work and culture, including being named to BuiltIn’s Best Places to Work in Boston five times, Boston Globe’s Top Places to Work for DEI, and Business Intelligence’s Excellence in Customer Service Award.
- We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.
- We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award!
mabl is the enterprise SaaS leader of AI-driven, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That’s why customer-centric brands like Liberty Mutual, jetBlue, Intuit, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at https://www.mabl.com; follow @mablhq on Twitter and @mabl on LinkedIn.
Top Skills
6Sense
Gong
Keyplay
Marketo
Salesforce
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