The Engagement Marketing Manager designs and executes multi-channel marketing campaigns to drive enrollment and engagement for Color's cancer care services, collaborating with clients and internal teams to achieve goals.
Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
Color is a benefit that employers offer their employees. Color helps employees stay on top of their cancer screenings, learn their cancer risk, and receive support in the case of a current or past cancer diagnosis.
Color’s Engagement Marketing team works alongside our clients to create customized communications plans to help drive enrollment and ongoing engagement in the Color benefit. Your audience will be both Color’s clients, and potential end-users of Color’s product.
The Engagement Marketing team is seeking a curious, creative, and detail-oriented Engagement Marketing Manager who thrives at the intersection of strategy, execution, and organization. In this role, you’ll support the design, project management, and execution of multi-channel communication campaigns that drive member enrollment across Color’s customer base.
You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events.
This is a highly visible and cross-functional role. You’ll collaborate with Customer Success Managers to strengthen relationships with client stakeholders and partner with internal teams, including Design, Product, and Medical Affairs, to deliver enrollment and engagement programs that help Color stand out. You’ll enjoy the role if you are energized by brainstorming with clients, solving complex outreach challenges, and driving creative campaigns that make healthcare more accessible.
Responsibilities
- Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
-vWrite, edit, and test copy that engages different population segments across clientsPartner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
Clinical
-Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
- Own and improve workflows for launching campaigns at scale, driving operational excellenceIdentify new growth or engagement opportunities based on campaign data and audience behavior
Our Ideal Candidate Will Have:
- 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product.
- Experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product
- Demonstrated success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications
- Strong project management, written and verbal communication skills
- Experience collaborating with and presenting to clients
- Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
- Track and report on key performance indicators related to enrollment marketing efforts
- Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment
Nice to Have:
- Experience working with union and blue collar populations
- Experience using and executing campaigns in Braze software
- Healthcare B2B2C healthcare marketing experience
- Experience working with Metabase, Google Suite
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.
Top Skills
Braze
Google Suite
Metabase
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