Email Marketing Manager

Who We Are

As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system. 

Work directly with one of Inc.’s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo’s mission is to replace the outdated credit system and open access to banking. 

We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.

Job Description:
We are seeking an experienced and innovative Email Marketing Manager to join our team. The ideal candidate will have a strong background in B2C email marketing, expertise in handling large-scale campaigns, and the ability to customize email content for diverse audience segments. This role requires proficiency with Braze as a marketing automation tool and a proven track record of driving engagement, retention, and conversions through email marketing strategies.

Key Responsibilities:

• Develop, implement, and optimize email marketing campaigns to target large-scale B2C audiences.
• Utilize Braze to create, manage, and analyze email campaigns, ensuring they align with overall marketing objectives.
• Segment audiences and customize email content to cater to specific demographics, behaviors, and preferences.
• Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates, and provide actionable insights for continuous improvement.
• Conduct A/B testing to refine subject lines, content, and email designs for maximum impact.
• Collaborate with cross-functional teams, including design, content, and product, to ensure cohesive messaging and branding.
• Stay up-to-date with email marketing trends, tools, and best practices to maintain a competitive edge.
• Troubleshoot and resolve any technical issues related to email delivery or campaign performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in B2C email marketing, with a focus on large-scale audience targeting.
• Proficiency with marketing automation tools (ex. Braze, Sendgrid, Customio, Hubspot).
• Strong understanding of email marketing analytics and the ability to interpret data to drive decision-making.
• Experience with audience segmentation and personalization strategies.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• Creative problem-solver with a results-driven mindset.

Preferred Skills:

• Experience with other marketing tools or CRMs that complement email marketing.
• Knowledge of lifecycle marketing and customer journey mapping.
• Familiarity with multichannel marketing campaigns and how email integrates into broader strategies.

Why TomoCredit?

Make a huge impact on the future of credit. Be mentored by some of the most seasoned FinTech executives from Square, Lending Club, and American Express, or build your own path. We want people to build their career here because they love the people they work with. Help contribute and build a strong culture because that’s what we care about. That’s why we have generous benefits: Salary, Equity, Insurance, Flexible Vacation Policy and Company-sponsored outings are just a few great things Tomo has to offer. We’re also pet friendly!

• Competitive Salary
• Insurance: Medical, Dental and Vision benefits.
• Equity: We're growing rapidly, and we want to share our future success/ financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
• Flexible vacation policy. We trust that you know how to manage your time wisely so you can finish your work on time without burnout. Within that trust, we offer a flexible vacation policy.
• Company-sponsored outings. This is the best outlet to get to know each other outside work.

At Tomo diversity is important to us so all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.