Easy Apply
Easy Apply
The Email Marketing Analyst will execute email and SMS marketing, analyze performance metrics, and collaborate with teams to create engaging content.
At Hot Topic, we’re passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We are looking for an Email Analyst to help grow our email and SMS marketing program for Hot Topic brands. In this role, you will have an exciting opportunity to drive the business in a dynamic and rapidly growing ecommerce space.
WHAT YOU'LL DO:
- Execute email, SMS, and push marketing for Hot Topic, BoxLunch, and Her Universe brands
- Build and deploy best-practice email templates, dynamic content, and audience targeting
- Monitor email performance metrics including open rates, click-through, deliverability, conversions, and signups/un-subs
- Strategize on email journeys including signup, post purchase, reengagements and loyalty campaigns
- Partner with Copywriters, Creative, and Product teams to create relevant subject lines and content for emails
- Provide weekly performance reporting relative to topline growth goals
- Communicate business priorities to solutions partners
- Monitor customer feedback and ever-evolving best practices including CAN-SPAM, CCPA laws
WHAT YOU'LL NEED:
- 2-3 years of experience running email / SMS marketing campaigns
- Minimum of 2+ years of experience with Salesforce Marketing Cloud, or similar
- Experience with HTML and email template design
- Experience with personalization platforms such as Liveclicker and SmarterHQ a plus
- Proficiency with large data sets, Excel, and analytics tools
- Familiarity with retail and e-commerce performance metrics
- Strong communication skills – can partner with cross-functional teams and external partners
- Keen eye for trending topics and pop culture events
- Organized and can prioritize projects in a fast paced environment
Top Skills
Excel
HTML
Salesforce Marketing Cloud
Hot Topic Inc. City of Industry, California, USA Office
Our office is located about 20 miles east of Downtown Los Angeles - centrally located to Los Angeles County, Orange County, and the Inland Empire.
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