eCommerce Initiatives Manager, UGG NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: eCommerce Initiatives Manager, UGG NA
Reports to: Manager, eCommerce Experience, UGG NA

Location: United States (Remote) - CA or NY preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin.

The Role

As the eCommerce Initiatives Manager for UGG North America, you’ll be at the forefront of driving innovation, operational excellence, and digital capability expansion for North America–specific initiatives. You’ll ensure alignment with global standards and occasionally participate in global programs. This role is perfect for a highly organized, detail-oriented project manager who thrives in cross-functional environments and has experience navigating the fast-paced, consumer-first world of digital commerce. You’ll oversee projects supporting the evolution of UGG.com and North America–specific programs, ensuring flawless execution and alignment with business objectives.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including UGG.com and other strategic initiatives
• Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities
• Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery
• Ensure compliance with key project controls, governance, and reporting standards throughout project lifecycles
• Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience
• Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features
• Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution
• Focus primarily on North America programs while maintaining visibility into global dependencies and requirements
• Generate, track, and analyze outcomes of major initiatives
• Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives
• Take on additional projects and responsibilities as assigned by management

Who You Are

• Bachelor’s Degree in a related field preferred, or equivalent work experience
• 3+ years of experience working on an eCommerce or digital-focused team (required)
• 3–5+ years of project management experience in a cross-functional environment (preferred)
• Experience with both Scrum/Agile and Waterfall methodologies
• Preferred certifications (not required): PMP, Scrum Master, or Lean Six Sigma
• Strong leadership and organizational skills, with the ability to align cross-functional teams around shared goals
• Comprehensive understanding of direct-to-consumer (DTC) business systems, web platforms, and omnichannel technologies
• Proven ability to scope, budget, and report on complex digital projects
• Strong decision-making skills, even in fast-paced environments with limited information
• Excellent communication and relationship-building skills, able to engage stakeholders at all levels
• Creative yet tactical approach, with a focus on execution, follow-through, and continuous improvement
• Ability to anticipate, troubleshoot, and resolve project challenges proactively
• Enthusiasm for working in a growth-oriented, consumer-first brand environment

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$105,000 - $115,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
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