Lead and design growth marketing strategies at Open, managing digital and offline channels to drive customer growth and optimize profitability.
About Open
Present, together.
Our mission is two simple words. Open is a modern studio designing a new way to practice wellbeing. We combine our hybrid methodology with a social and engaging platform to make mindfulness achievable for all. We engage the senses with music, sound, breath, and movement to create inspiring and meaningful shared experiences on and offline. We are design oriented, inspired by art, and promote the power of the direct experience. We envision a world where everyone, everywhere, Opens everyday.
Based in Venice, our team is committed to creating a driven and diverse company with ambitious people from a wide range of backgrounds. We are looking for people with a strong sense for exceptional products, a keen eye for detail, and an aptitude for learning new technologies. Most importantly, we’re looking for people who are enthusiastic about working with a dynamic group of people to build the future of wellness.
We're currently focused on streaming immersive classes through our digital platform from our studios in San Francisco and Venice to a growing global audience. Open is supported by Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Ben Rubin (Houseparty), and more.
Role Description
We’re looking for a Head of Growth Marketing to design and lead our paid and organic growth strategies, across both acquisition and retention. Reporting directly to the CEO, you’ll play a pivotal role in scaling Open, with the chance to build much from scratch and shape the company’s trajectory. This is a strategic role that also requires rolling up your sleeves and driving execution. This role will be based in LA hybrid. Open to remote.
What You'll Do
Responsibilities
- Define, own, and execute a long-term growth marketing strategy
- Drive rapid customer growth through full ownership of all digital channels (Paid Social, Paid Search, Affiliates, Organic Social, Email/Push) and offline levers (brand partnerships, etc.), including hands-on management of at least one paid UA channel
- Establish marketing attribution models and build MMM from scratch to guide spend decisions
- Define KPIs for the growth function, ensuring accountability and transparency to the full org
- Set and run a rigorous testing framework across new and existing channels to quickly identify profitability and scale what works
- Manage and optimize budgets, ROI, and business cases, with clear reporting, implementation, and learnings
- Build an in-house creative factory to deliver high-volume creatives while collaborating with external agencies
- Partner with product and R&D to identify, prioritize, and deliver growth initiatives
- Build, lead, and mentor a high-performing growth team with strong ownership and a culture of execution
What drives success for this role
- Facilitate weekly business reviews to track and report on key financial and operational KPIs for both business segments (digital subscription and brick-and-mortar), as well as the overall financial performance of the business
- Perform detailed financial analysis to evaluate profitability, customer acquisition, retention, and lifetime value (LTV) of digital and physical customers.
- Analyze cost structures and suggest ways to improve efficiency and profitability
Cross-Functional Collaboration
- Work closely with the leadership team to assess the financial implications of strategic decisions, such as new market expansion, product development, pricing strategies, and capital expenditures
- Collaborate with pod leaders to align financial goals with day-to-day business activities, ensuring resource allocation aligns with growth objectives
What you'll bring
- Bachelor’s degree in Finance, Accounting, Economics, or a related field; MBA, CPA or CFA is a plus
- 6-8 years of experience in FP&A, finance, or business strategy, with at least 3 years in a senior FP&A role at a startup or high-growth company
- Strong experience in financial modeling, forecasting, and budgeting, particularly in subscription-based and/or brick-and-mortar businesses
- Advanced proficiency with financial software/tools (e.g. Excel, Google Sheets, Quickbooks) and business intelligence platforms
- Ability to thrive in a fast-paced, dynamic environment with changing priorities
- Strong communication, collaboration, and interpersonal skills, with a solution-oriented mindset
BENEFITS
Healthcare (health, dental, vision) Flexible PTOAccess to all Open classes (in person & virtually) Autonomy, Ownership, Equity
Top Skills
Business Intelligence Platforms
Excel
Financial Modeling Tools
Google Sheets
Quickbooks
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