Director/Senior Director of Marketing

Job Summary:

As the Director/Senior Director of Marketing, you will develop and execute bold marketing strategies for Angel City FC—the most valuable women’s sports team in the world. You will drive campaigns across all owned and paid media channels to cultivate a loyal fan base, attract a new generation of fans, and accelerate revenue.

Reporting to the Chief Marketing Officer, you will work closely with our consumer data & insights, content, ticketing, merchandise, partnerships and community teams. You will lead a dynamic and passionate team of marketing specialists.

The ideal candidate will have a proven track record of executing data-driven, digital-first marketing strategies, and delivering growth in consumer-facing environments. This individual will balance strategic thinking with hands-on execution, and have deep understanding of sports or live entertainment.

Key Responsibilities:

• Create and execute an integrated season-long marketing plan (inclusive of game-by-game marketing plans) that delivers on brand growth, fanbase growth and engagement, and community impact objectives, and supports revenue goals across ticketing, merchandise and other initiatives.
• Develop and execute paid marketing campaigns to drive direct response across ticketing and merchandise – working with consumer insights, content, ticketing and merchandise teams.
• Develop and execute social media strategy (inclusive of O&O channels, paid amplification and influencers) to drive brand awareness, grow fandom and deepen engagement – working with content and sponsorships team.
• Optimize CRM, email and SMS campaigns to drive engagement and direct response –  working with consumer insights, content, ticketing and merchandise teams.
• Build out and manage O&O website and app, innovating to deepen fan engagement and increase revenue opportunities.
• Plan matchday presentations (inclusive of themes, giveaways, and entertainment) to drive attendance and fan experience – working with events operations and ticketing teams.
• Strategize grassroots marketing actions – working with the community team.
• Track key performance indicators, measure effectiveness of marketing campaigns and continuously identify improvement opportunities. Work with consumer insights team to create dashboards to facilitate discussions with leaders across the organization.
• Manage marketing budget and lead relationships with third-party agencies.
• Collaborate with leaders across the organization, fostering a culture of collaboration, innovation and data-driven decision-making.
• Provide leadership and guidance to a team of marketing specialists.

Requirements:

• Minimum of 7 years of experience in marketing, with focus on digital marketing and consumer engagement.
• Previous experience in sports, media or live entertainment strongly preferred, whether working for operating company or for agency. Passion for soccer or women’s sports strongly preferred.
• Track record of developing and executing digital marketing campaigns, across paid media, organic social media and owned apps, to deliver audience growth and revenue.
• Strong analytical skills, expertise in KPIs and attribution, and ability to distill data into insights that inform marketing decisions.
• Experience working with cross-functional teams, and in particular, with revenue teams.
• Experience managing budgets and third-party agencies.
• Excellent communication and interpersonal skills.
• Comfort in fast-paced, entrepreneurial environments. Strong ability to project-manage.
• Ability to motivate and inspire your team, fostering a positive and productive work environment.

ACFC Perks & Benefits:

• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Flexible PTO policy  
• Paid Parental Leave
• Cell Phone reimbursement
• Snacks and beverages
• Dog-Friendly HQ in Santa Monica
• Complimentary tickets to home games
• Bi-annual performance reviews

Compensation:

In addition to the benefits above, this role has a pay range between $115k to $135k base salary + bonus eligible.