Director, Tech Enablement

Director, Tech Enablement

Let’s be unstoppable together!

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?
The key objective of this role is to develop a formalized tech enablement strategy to bring Circana’s best technology into our clients’ solutions. Tech enablement is the bridge that connects Circana's technological potential with its real-world execution. ​At its core, tech enablement will follow a consistent approach to enable the internal teams and the client with the tools, technologies, methodologies, collaboration practices and training they need to perform their jobs more efficiently, drive transformative growth, superior experience and satisfaction.

This role will work across the combined Client Development (CDO), Alcohol Beverage & Tobacco (ABT) and Mid-Market (MM) team supporting client work streams, retailer programs, pursuits, new client implementations, renewal and retention and on-going solutions. Collaborating with Client Insights, Technology Partners, Solutions Partners, and Retail Teams, this role will facilitate the next wave of opportunity to develop automated analyses in Unify+ using Circana’s latest technologies and solutions.

Job Responsibilities
Support our clients to sell in and drive AI and enterprise-wide technology adoption across commercial sales and marketing, analytics, operations, and technology business functions.

• Connect client needs with Circana capabilities and work collaboratively with internal partners to address the need with technology-based capabilities.
• Leverage Client Insights teams for deep understanding of client business issues, data sources, technology, and best practice analytics, to identify use case opportunities. 

• Drive sales cycle to build and manage pipeline and close contracts for Circana AI solutions across all CDO, ABT, MM accounts.
• Drive sales cycle to build and manage pipeline and close contracts for Circana technology solutions across strategic CDO, ABT, MM accounts, including Private/Hybrid Cloud, Intelligence Suite, Virtual Hierarchies, Custom Dimensionality, Custom APIs and other enterprise data integration and enablement tools.

• Partner with internal stakeholders to integrate new technology into clients’ solutions.
• Collaborate with technology team on solution positioning, training plans and use case implementation.
• Serve as technology expert to educate clients on emerging technology and drive adoption.
• Monitor technology solution usage, measure impact, and share best practices and success stories.
• Serve as liaison with Corporate Circana Product Management to leverage best-in-class content.   

Partner with the Circana retail teams to leverage technology to significantly improve client experience with Circana’s Retailer Gateway Programs. 

• Partner with Circana Gateway Value Teams to build and execute new strategies to drive value improvement through Retailer Gateway Programs.
• Influence process improvements and the strategic application of technology across Retailer Gateway Programs to drive improvements.
• Monitor solution usage, measure impact, and share best practices and success stories.

Enable technology across internal teams to drive efficiency, knowledge and adoption of Circana’s AI driven technology tools.

• Serve as conduit to educate internal team members on emerging Circana technology.
• Develop and implement internal road map to drive adoption of new technology.
• Measure and monitor usage and impact through best practice success stories.
• Benchmark to internal and external capabilities to continuously adapt to growing AI potential.
  

Requirements

• 7+ progressive years of experience in commercial function with a premier Consumer Packaged Goods (CPG) or marketing analytics company, with a focus on technology.
• Native technology expert with strong experience and interest in technology/AI applications and solutions.
• Experience with Circana or other syndicated data solutions or other “big data” data sets, including Retailer Gateway Programs. 
• Experience with Circana technology tools is strongly preferred, including Unify+, Genius Script, Liquid AI, Private/Hybrid Cloud, Intelligence Suite, Virtual Hierarchies, Custom Dim, Custom APIs.

• Demonstrated strengths in Microsoft Suite, PowerBI, Tableau, Databricks, SQL, APIs.

• Bachelor’s degree required, advanced degree a plus.
• Degrees, training or certifications a plus: AI transformation, data sciences, data technology, computer science.
• The ideal candidate will:
• Demonstrate expertise in translating data and leveraging tools to deliver insights.
• Convey an ability to translate vision articulated by client stakeholders into solutions.
• Be a curious learner and an early adopter of existing and new technologies.

• Show bias toward execution, strength to achieve goals through action and speed. Execution impact through direct and indirect influence. 

• Have a track record of driving effective organizational change to transform internal and external stakeholders from blockers/passives into technology adopters/advocates. 
• Thrive with a flexible workstyle to fit the project, including individual contributions and strong direct and indirect collaborations. 

Have the ability to invent novel approaches to break through barriers to achieve client needs, including strong internal influence to expand and improve solutions

Circana Behaviors
As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location
This position can be located in the following area(s): Remote, United States

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.  An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $120K to $140K.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately February 25, 2026.

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