Director, Strategy

How We Strategize:  

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us.  It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).   

As a growing strategy team within the global powerhouse of 160over90,  we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.   

Is your heart beating faster yet?  

Who You Are:  

First and foremost, you’re serially curious; about brands, about people and the world around us.  How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next. Simply put, you love to ask (and understand) why.  

You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow.  When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work. 

Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas and way with words (written and spoken) that means clients, listen. 

Intrigued? 

Responsibilities: 

This role has senior strategy responsibility reporting into a VP of Strategy building our agency’s strategy presence in Los Angeles, focused on delivering for a brand client with an extensive partnership portfolio across sports and entertainment.  As such responsibilities cover the following: 

• Lead (as required) all aspects of the strategy process, from research and analysis (in collaboration with our analytics team) to insight and strategy developing, inclusive of key recommendations and creative briefs. 

• Provide strategic counsel and client recommendations across assigned account; incl. proactive ideas. 

• Development of comms plans, consumer journeys, and activation frameworks that guide creative execution across key partnership investments.  

• Create and present briefs and strategic solutions to internal and external audiences. 

• Serve as a thought leader on client and category dynamics, and emerging consumer and cultural trends. 

• Partner with internal account and creative teams to ensure strategic alignment throughout projects. 

• Assist (and potentially) lead new business opportunities as required. 

• Support and enhance how the Strategy Department integrates with and services the agency; developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole. 

Skills and Experience: 

Whether you’re a loud force of nature or a quiet powerhouse, we don’t care. But you must bring confidence and perspective to all you do. 

• 6+ years of agency-based strategy experience at creative and/or specialist agencies (experiential/pr/digital, partnerships etc.) which may include a period brand-side! 

• Portfolio of breakthrough strategies that cross categories and drive results. Experience as both a maker of great work and an instigator of it. Partnership Marketing experience required. 

• Experienced with a variety of research tools and methodologies.  

• Proven ability to translate research and data into meaningful inspiration for big ideas.  

• Excellent written and verbal communication skills, with the ability to develop a clear, compelling POV that sells strategy (internally and externally). 

• The soft skills of strategy: emotional intelligence, curiosity, empathy, and collaboration.  

• Ability to thrive in a large complex (and atypical) organization, building stronger relationships and deeper connections within the Endeavor network. 

• A track record for elevating the profile of strategy within an agency and/or client account. 

• As for your qualifications, we care more about you and your work than your school. 

How we work:  

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we prioritize an in-office working environment. We see immeasurable value internally and throughout the core of the businesses we support. 
 
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.