Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
Later’s Director of Strategic Partnerships will establish and deepen Later’s partnerships with key social media platforms, technology providers, and partner distribution channels. The role's responsibilities include building and maintaining relationships with key industry players, identifying new technical integration opportunities, negotiating deals, managing cross functional integration initiatives, and ensuring client satisfaction. The ideal candidate will have a demonstrated history of driving business growth through API integrations, partner enablement, and technical ecosystem expansion. They should possess a deep understanding of the social media, commerce, and creator economy landscape, including platform APIs, monetization frameworks, and data interoperability. This role demands a strategic mindset, the ability to build and maintain relationships with technical and product stakeholders, and a results-driven approach to delivering scalable solutions that align with both client and creator objectives.
What you'll be doing:
Strategy
- Identify and execute new business opportunities by sourcing and structuring API-driven partnerships, technical collaborations, and strategic integrations with leading platforms in the creator economy. Develop and own a comprehensive partnerships strategy focused on scalable integration models, data interoperability, and ecosystem growth to drive revenue and market expansion.
Client Relationship Management:
- Lead executive-level negotiations with strategic partners, including product, engineering, and platform teams. Serve as the primary point of contact for strategic partners, building and maintaining strong relationships to understand their business goals and objectives.
Partnership Growth:
- Collaborate with Later’s product, engineering, and business development teams to identify and prioritize integration opportunities that enhance creator monetization, streamline commerce workflows, and strengthen platform utility across the partnership portfolio.
Cross-Functional Collaboration:
- Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs.
Client Support:
- Provide ongoing support and guidance to your partners, serving as a trusted advisor, and resource to address any issues or concerns.
Industry Analysis:
- Stay informed about industry news and trends and provide recommendations for strategic initiatives and partnership opportunities.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 10+ years of experience in business development, established key contacts/executive relationships with a track record of success across the social platforms, consumer tech and creator marketing industry.
- Bachelor's degree in marketing, business, or a related field.
- Excellent communication and interpersonal skills.
- Strong leadership and executive level negotiation skills.
- Proven ability to develop and execute effective partnership strategies.
- Data-driven mindset with the ability to analyze data and generate actionable insights.
- Creativity and the ability to think outside the box.
- Passion for the creator industry and a deep understanding of the landscape.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
How you work:
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$150,000 - 165,000 base + bonus
#LI-Remote
Where we work
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
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