Director of Social

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow.  The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. 
 
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality. 
 

ABOUT THIS ROLE 

Patrick Ta Beauty is looking for an experienced, results-driven social media director to strategize, execute and scale the brands' entire owned social portfolio from brand owned to retail partners and founder collaboration across Meta, TikTok, YouTube and Pinterest. Proven beauty experience is required. This role will report to the Senior Director of Consumer Engagement. This is a full-time role based in-house in our office in West Hollywood that will oversee a team. Management experience is required. 

The ideal candidate will be an expert in social strategy with a proven history of driving social presence through strategic storytelling in a highly curated visual lens. This person has a track record in scaling a brand's social impact, driving meaningful digital storytelling, and working with cross functional retail partners on social planning. This candidate will have a refined eye for the brand's aesthetic and will be a strategic expert with a deep understanding of the social landscape. 
 

RESPONSIBILITIES 

The Director of Social Media will define and lead our global social media vision, building a best-in-class social ecosystem that strengthens brand equity, drives cultural relevance, and fuels business growth. This leader will drive organic social strategy, content planning, community engagement, platform innovation, and social performance across all owned channels and consult on co-founders owned channels as it related to the business. 

Social Strategy & Vision 

• Own the long-term social media strategy aligned with brand and business objectives.  

• Build annual social roadmaps, platform strategies, and channel-specific growth plans.  

• Identify emerging platform opportunities, trends, and cultural moments that strengthen brand relevance with a specific focus on building out the brands owned YouTube channel. 

• Champion social innovation while maintaining a premium, elevated brand aesthetic.  

Content Management 

• Lead the social content strategy across Instagram, TikTok & YouTube. 

• Develop editorial calendars supporting product launches, evergreen storytelling, artistry education, retail moments, and cultural campaigns.  

• Partner with Creative to concept social-first campaigns that drive engagement and conversation.  

• Ensure every piece of content reflects the brand's luxury positioning and visual identity.  

Artistry & Education 

• Elevate artistry as the foundation of the social strategy.  

• Partner closely with founder, PD team and product marketing to translate artistry into  highly engaging social content.  

• Build programming that celebrates MUA founder, artists community, and education as key brand differentiator.  

• Create scalable formats that transform artistry into consistent community engagement.  

Community & Brand Advocacy 

• Oversee community management strategy across all social platforms.  

• Develop initiatives that deepen relationships with consumers, creators, and makeup artists. 

• Partner with PR and Influencer teams to amplify earned moments across social channels.  

Team Leadership 

• Lead, mentor, and develop a high-performing social media team.  

• Establish clear priorities, workflows, and creative standards.  

• Collaborate cross-functionally to ensure seamless execution across launches and campaigns.  

• Manage social TikTok agency and freelance partners as needed.  

Analytics & Performance 

• Define KPIs that measure awareness, engagement and community growth 

• Continuously optimize content based on platform trends and audience behavior.  

• Present social performance and strategic recommendations to leadership on an ongoing basis.  

SKILLS & QUALIFICATIONS 

• 8+ years of experience in social media with a demonstrated portfolio of work 

• 5+ years of team management 

• 5+ years of beauty experience  

• Strong communication, conceptual thinking, and management skills 

• Detail-oriented and passionate about social media 

• Keen eye for typography, visual design and photography 

• Strong multi-tasker and ability to handle high-volume of work under tight deadlines 

• Organized with exceptional time-management skills  

WHAT SUCCESS LOOKS LIKE 

• Establishes the brand as a category leader across social platforms.  

• Builds engaged communities rooted in artistry, education, and authentic storytelling.  

• Delivers best-in-class launch campaigns that create sustained conversation beyond launch day.  

• Drives measurable growth in reach, engagement, community health and earned media value. 

• Inspires and develops a high-performing team that consistently produces industry-leading social content. 

• Bonus Opportunity
• Health Benefits
• 401 (k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

Salary Range Opportunity:

• The hiring range for this role is $150,000 - 170,000 USD