Director of Social Media - New Brand

Job Description

Title: Director of Social Media - New Brand

FLSA Classification: Exempt

Department: Marketing

Reports to: Senior Director of Digital Marketing

Salary: $120,000-150,000 + bonus

Date: 9/2025

Job Summary:

This role leads social and digital strategy for a new brand across platforms like TikTok, Instagram, X, and YouTube. It combines bold content creation, influencer partnerships, and cultural trendspotting to drive daily engagement and brand relevance. The role also manages the social calendar, collaborates cross-functionally, and uses data to optimize growth and performance.

Supervisory Responsibilities: 

• This position does not have direct supervisory responsibilities but is subject to change. 

Duties/Responsibilities:

• Lead and own the entire social and digital ecosystem for the new brand - setting the vision, strategy, and execution across TikTok, Instagram, X, YouTube, Threads, and emerging platforms.
• Serve as the tastemaker and cultural driver for the brand, bringing a bold, creative vision for how we break through the noise and get in front of millions of consumers every day via social media and digital platforms.
• Build and execute a best-in-class content strategy - overseeing the creation of high-impact content daily (copy, filming, editing, posting) in a voice that’s fresh, funny, and unmistakably relevant to culture.
• Identify, negotiate, and activate influencer partnerships at every level, from grassroots micro-creators to big-name celebrities, to create authentic connections and massive awareness.
• Forge creative collabs with influencers, brands, meme accounts, and culture-driving communities to unlock stunt marketing opportunities that put the brand at the center of conversation.
• Curate and amplify user-generated content (UGC) to build credibility, highlight real fans, and foster community.
• Stay at the cutting edge of trends, memes, audio, and cultural moments - ensuring the brand moves at the speed of culture and seizes moments to go viral.
• Own and manage the brand’s social calendar, balancing long-term strategy with the agility to jump into conversations and react in real time.
• Partner with internal teams (creative, partnerships, events, product) to ensure social and digital amplify every major brand initiative.
• Use data, analytics, and insights to continuously refine, optimize, and evolve social content performance, growth, and impact.

Required Skills/Abilities: 

• Creator mindset — you don’t just direct others, you can make things yourself (phone in hand, ideas in motion).
• Naturally entrepreneurial — you thrive with autonomy, love solving problems in real time, and treat this brand like it’s your own.
• Deeply in tune with Gen Z and millennial digital culture — memes, trends, TikTok audio, brand tone, slang, all of it.
• Confident communicator, skilled at managing creators, negotiating brand collabs, and nurturing influencer relationships.
• Highly organized — able to juggle a fast content cadence, lots of moving pieces, and still keep track of UGC, partnerships, and results.
• Bilingual in English/Spanish is a plus.

Education/Experience:

• 5+ years experience in social media, content creation, or digital brand building — ideally from a fast-paced, creator-driven brand like Barstool, Doing Things Media, Almost Friday, or similar.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.