Director, Social Media Marketing

We are looking for a Director of Social Media Marketing to join our team. This is an onsite San Jose role, reporting to the VP, Digital Marketing in the Global Marketing department. The Director of Social Media Marketing is a key leader and brand steward responsible for setting the vision and execution strategy for Zscaler’s global social channels. This highly strategic role manages complex global programs, including developing executive thought leadership and overseeing influencer marketing and brand advocacy to extend Zscaler's credibility and reach. The ideal candidate will use their leadership, cross-functional management, and strategic acumen to elevate Zscaler as a recognized cybersecurity industry leader through social media.

What you’ll do (Role Expectations)

• Define and lead Zscaler's global social media strategy in partnership with the digital marketing leadership team
• Develop, manage, and scale global executive social media, influencer, and brand advocacy programs to amplify the strategic narrative and drive measurable ROI
• Direct the content strategy across all social channels, overseeing asset collaboration, and setting global standards for community management and brand voice
• Define social KPIs, leading the monitoring and optimization of content while directing the analysis of social data to inform strategic decisions
• Manage the global social editorial calendar and integrated campaigns, ensuring global-to-local consistency while mentoring the social media team

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You operate with urgency. You understand that in a high-growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high-impact results quickly to win for the customer and the team.
• You are driven by innovation. You have a deep curiosity for how things work and are energized by solving complex technical challenges. You believe in the power of technology to accelerate transformation and are always looking for a better, more secure, and scalable way.
• You are resilient and adaptable. You view change as an opportunity and setbacks as temporary. You maintain composure and focus in high-pressure situations, guiding yourself and your team through complexity with a steady, positive hand.
• You lead with integrity. You do the right thing, even when it’s hard. You hold yourself and others to a high standard of accountability and build trust by matching your words with consistent, transparent action.

What We’re Looking for (Minimum Qualifications)

• Bachelor’s degree in Marketing, Communications, or a related field with 10+ years of progressive experience managing social media and community platforms for a global brand
• Proven success in developing and executing major programs, including Influencer Marketing and Executive Social Media Programs
• Expertise in multi-channel social marketing strategies and hands-on experience with advanced platforms like Sprinklr
• Demonstrated ability to manage internal and external agency relationships and lead programs within a globally-led, matrixed organization
• Strong background in editorial planning and content strategy with a proven ability to use complex social data for high-level decision-making

What Will Make You Stand Out (Preferred Qualifications)

• Experience leading global localization efforts for social content
• Deep experience working in SaaS and cybersecurity technologies
• Advanced understanding of how paid and organic social strategies are integrated for maximum impact

#Hybrid #DS9