Director of Social Media & Employment Branding

Responsibilities

• Develop and execute a comprehensive employer brand strategy aligned with business and talent goals, capturing the uniqueness of our culture and storytelling
• Build and maintain a strong external brand presence that both resonates with professional talent (Artist / Animation), and invites broader audiences / fan bases to engage with and learn about our studio
• Partner with internal stakeholders - including but not limited to Human Resources, Talent Acquisition, Production, Executives, Skydance Marketing, and Paramount - to ensure brand alignment across teams while carving out a distinct voice for Skydance Animation within the larger company ecosystem
• Drive innovative social media strategy and execution across LinkedIn, Instagram, TikTok, and other platforms
• Produce compelling content and campaigns that showcase employee stories, company culture, and our workplace experience
• Test, iterate, and innovate with new strategies, formats, and content to improve audience engagement
• Support brand presence at recruitment and industry events through booth design, collateral, and activations
• Collaborate with Talent Acquisition and Creative teams to develop recruiter enablement materials such as toolkits, messaging guides, and brand-aligned training sessions
• Contribute an employer brand perspective to Skydance-wide marketing initiatives
• Create and manage a content calendar and prioritization roadmap to strategically plan and deliver brand initiatives, campaigns, and key communications
• Develop and maintain an internal brand book aligned with Skydance and Paramount guidelines
• Stay ahead of employer brand trends, digital platforms, and audience behaviors to ensure a fresh and forward-thinking approach

Requirements

• 8+ years of experience in employer branding, digital marketing, or social media strategy - ideally within the entertainment, animation, or creative industries
• Strong background in brand management, public relations, and audience engagement across digital platforms
• Proven ability to lead and execute multi-channel campaigns with a focus on storytelling and consistent brand voice
• Excellent project management skills, able to prioritize and manage multiple complex initiatives simultaneously
• Experience using data-driven insights to shape strategy and optimize campaign performance
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) and photography, a plus
• Exceptional communication skills, both professional and fluent in contemporary culture and social media language/slang
• Experience building and developing high-end brands and intellectual property (IP) is a bonus
• Knowledge of or passion for the feature animation space, a plus
• Focus on feature animation brands, a plus