Association of National Advertisers
Director, Social Media & Communications Strategy
Be an Early Applicant
Lead the ANA’s social media strategy and day-to-day presence across major platforms. Responsibilities include content planning, writing, editing, publishing, brand management, audience engagement, campaign measurement, reporting, optimization, and coordination with internal teams, agencies, designers, and executives. The role connects organic social performance to membership growth, event registrations, audience engagement, and broader business goals while using analytics, audience insights, and emerging technologies to improve results.
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City
Position Overview
Social Media Strategy and Brand
Starting pay range: $95,000 to $105,000 based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City
Position Overview
- The ANA is looking for a social media marketer who is ready to take the next step in their career. This person will lead our day-to-day social presence across LinkedIn, Instagram, Facebook, X, and Threads, from strategy and planning through execution.
- This is a hands-on role with room to grow. You will have the opportunity to shape how the ANA shows up on social media and create content around our members, thought leadership, events, and issues shaping the marketing industry. You will work closely with teams in Marketing, external agency partners, and leaders throughout the organization.
- Social media plays an important role in the ANA’s growth, building awareness, creating demand, and deepening engagement.
- We are looking for someone who brings both sides of social media: strong creative instincts and an analytical mindset. You should be comfortable developing an idea, writing a strong post, managing multiple requests, and using performance data to continually improve results.
Social Media Strategy and Brand
- Lead and manage the ANA’s social media presence across LinkedIn, Instagram, Facebook, X, and Threads, with the opportunity to expand to other platforms.
- Help shape the strategy, audience, content approach, and goals for each platform.
- Bring the ANA’s brand and voice to life in a way that is clear, relevant, and engaging.
- Stay current on platform changes, new formats, audience behavior, and social media trends.
- Monitor social conversations, ANA brand mentions, audience sentiment, and emerging issues, responding and elevating as appropriate.
- Own and maintain the social media content calendar.
- Write, edit, schedule, and publish content across the ANA’s social channels.
- Create and adapt content across formats, including copy, graphics, short-form video, event coverage, executive posts, member stories, and industry insights.
- Partner with Design and Video on larger creative needs while remaining comfortable creating simple, timely content directly.
- Establish clear goals and KPIs for the ANA’s social channels and priority campaigns.
- Track engagement, audience growth, traffic, registrations, leads, and other relevant performance measures.
- Connect social performance to broader outcomes, including audience engagement, membership interest, event registrations, and other business priorities.
- Manage monthly reporting, clearly identifying what is working, what is not, and what should be optimized.
- Use performance data and audience insights to improve content, timing, targeting, and distribution.
- Connect strong organic content with paid amplification when appropriate.
- Work closely with teams across the ANA to identify priorities and turn them into strong social content.
- Serve as a guide with internal partners to educate on what works on social media and how content should be adapted by platform.
- Present ideas, results, and recommendations effectively to colleagues and senior leaders.
- Coordinate with agencies, and outside partners when additional support is needed.
- Bachelor’s degree plus 4-6 years of social media experience at an in-house brand or agency preferred.
- B2B, association, membership, professional services, media, or thought-leadership experience is a plus.
- Experience managing branded social channels from planning and content development through publishing and reporting.
- Strong writing and editing skills, with the ability to adjust tone and content for different platforms and audiences.
- A strong understanding of LinkedIn, Instagram, Facebook, X, and Threads.
- Experience using Sprout Social and other social media management tools.
- Strong organizational skills and the ability to manage several priorities at once.
- Confidence working with various stakeholders, navigating feedback, and building relationships across an organization.
- Aptitude using AI and automation to improve content development, workflows, audience understanding, and performance.
- Exposure to paid search or programmatic media is a plus.
- A genuine interest in marketing, social media, technology, and the issues shaping the industry.
Starting pay range: $95,000 to $105,000 based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
Similar Jobs
Fintech • Machine Learning • Payments • Software • Financial Services
Leads Capital One’s Developer Experience Telemetry workstream, defining strategy and guardrails for collecting software development data. Builds unified data products, developer tools, usage dashboards, and cost-optimization mechanisms while balancing privacy, security, compliance, and risk. Establishes rule-based and model-based evaluation frameworks, measures developer productivity and ROI, and drives data-informed decisioning. Partners with Engineering, Machine Learning, Cyber, and Enterprise Data teams while influencing senior executives and leading cross-functional product initiatives.
Top Skills:
Ai/MlData AnalyticsDeveloper TelemetrySoftware Development Lifecycle (Sdlc)
Fintech • Machine Learning • Payments • Software • Financial Services
Develop and execute full-funnel direct-response marketing for premium products across email, website, digital, and other channels. Lead brand strategy, manage creative projects from briefing through execution, maintain brand consistency, collaborate with cross-functional stakeholders, and optimize marketing programs using audience insights and performance learnings.
Top Skills:
Digital Marketing ChannelsEmail MarketingWebsites
Fintech • Machine Learning • Payments • Software • Financial Services
Leads software engineering projects and development teams building cloud-based, full-stack solutions for risk management and regulatory needs. Designs distributed microservices, APIs, reusable frameworks, and robust systems using modern programming languages, databases, containers, and AWS services. Provides technical leadership across Agile teams, mentors engineers, improves system performance, reduces technical debt, establishes engineering standards, and contributes to long-term technology strategy.
Top Skills:
Ai Coding ToolsAsynchronous ApisAutomated Testing FrameworksAWSBitbucketC#Ci/CdDockerGitGitGoIde CopilotsInfrastructure As CodeJavaJavaScriptKubernetesNode.jsNoSQLObservabilityOpen Source FrameworksPythonRdbmsReactRustScalaSynchronous ApisTypescript
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
