This role sits at the intersection of merchandising, trend storytelling, and content marketing—combining analytical rigor with creative excellence to deliver experiences that inspire buyers, attract consignors, and maximize GMV.
Own the annual commercial plan — build, align, and execute the master campaign calendar including key events (e.g., Black Friday, Cyber Monday, 4th of July, seasonal drops, and TRR-exclusive moments).
Lead site merchandising strategy — define the site structure / taxonomy, category storytelling, and content hierarchy to ensure seamless navigation, optimized conversion, and elevated brand presentation.
Oversee merchandising fashion editorial and trend content — partner with brand and merchandising to develop trend stories, editorial features, and category spotlights that inspire discovery and reinforce TRR’s authority in luxury resale.
Drive performance through storytelling — integrate trend, promotion, and assortment data into cohesive narratives that drive demand, consignor engagement, and lifetime value.
Collaborate cross-functionally with marketing, planning, merchandising, and digital analytics to ensure campaigns are merchandised for impact, measured for performance, and continuously optimized.
Lead and develop a high-performing team across Site Merchandising, Fashion Merchandising Editorial, and Commercial Planning—fostering creativity, accountability, and cross-functional excellence.
Own reporting and insights on campaign and site merchandising performance, providing actionable recommendations to inform content, pricing, and assortment decisions.
Define how The RealReal brings product, promotion, and storytelling together across the site—owning the commercial heartbeat that drives performance and deepens our connection with buyers and sellers alike.
Minimum Requirements:
5+ years in a leadership role
10+ years of experience in digital merchandising, site experience, and commercial planning at a leading retailer or digital-first brand.
Proven success driving GMV and engagement through integrated content, storytelling, and data-driven merchandising.
Deep understanding of e-commerce site experience, customer journeys, and merchandising systems (Salesforce Commerce Cloud or similar).
Expert collaborator—adept at partnering with Brand, Marketing, Planning, and Merchandising to build unified, high-impact campaigns.
Strategic and operational—able to set vision and execute with precision across complex cross-functional timelines.
Passionate about luxury, fashion, and sustainability with an instinct for trend and customer insight.
Skilled people leader with experience developing creative and analytical talent across content and merchandising disciplines.
Ability to travel 10%
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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