Lead all sales and marketing initiatives for a full-service hotel to drive revenue and market share. Develop business plans, pricing and distribution strategies, manage group and transient sales, oversee digital and PR campaigns, collaborate with revenue management, and recruit/coach a high-performing sales and catering team.
Additional Information: This hotel is owned and operated by an independent franchisee, Spire Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Conveniently located by the Hollywood Burbank Airport, The Los Angeles Marriott Burbank Airport Hotel is near Universal Studios Hollywood, the North Hollywood Arts District, and Burbank Town Center. Offering amazing food and beverage outlets, this property also hosts an array of meetings in Burbank, offering 46,750 square feet of event space, two outdoor pools and 93 suites. We are located minutes from "Warner Bros. Studios, Universal Studios Hollywood, and the heart of the Los Angeles entertainment industry." Be part of this team and "become one of our stars!"
Location: Los Angeles, CA
Department: Sales & Marketing
Reports To: General Manager
Employment Type: Full-Time, Exempt
Are you ready to take the reins and make your mark in "One of the most exciting markets in the Entertainment Capital of the World"? We are looking for a visionary Director of Sales & Marketing to lead the charge in Burbank! We are looking for a hunter! Seeking a dynamic and results driven individual to join our team. This position is key to driving revenue growth and ensuring the success of our sales and marketing efforts. As the Director of Sales and Marketing you will also be responsible for bringing in Group and other business.
In this high-impact role, you will not just support growth, you will drive it. From crafting bold, multi-year commercial strategies to leading dynamic digital and marketing campaigns, this is your chance to shape the future of a flagship Spire Hospitality property in a competitive and exciting region. You will collaborate with on property leaders, optimize revenue through predictive analytics, and foster strong relationships with community partners and key clients all while leading a high performing team to success.
If you are a highly motivated and strategic individual with a passion for sales and marketing in the hotel industry, we would love to hear from you. Join our team and play a key role in driving the success of our hotel's sales and marketing efforts.
Conveniently located by the Hollywood Burbank Airport, The Los Angeles Marriott Burbank Airport Hotel is near Universal Studios Hollywood, the North Hollywood Arts District, and Burbank Town Center. Offering amazing food and beverage outlets, this property also hosts an array of meetings in Burbank, offering 46,000 square feet of event space. Be part of this team and become one of their stars!
SPIRE Hospitality is a management company specializing in creating memorable guest experiences and delivering best-in-class service at our hotels and resorts across the country. We ensure you have the support, tools and opportunities you need to get the job done, grow as an individual, and excel in your hospitality career.
The Director of Sales & Marketing (DOSM) is the strategic leader responsible for driving top-line revenue, maximizing profitability, and elevating the property’s market share. This role oversees all sales and marketing initiatives for the full-service property, including group, transient, catering, and banquet sales. The DOSM will lead the sales team, foster strong client relationships, manage digital and traditional marketing campaigns, and ensure brand positioning aligns with the property's financial objectives.
Essential Duties & Responsibilities
Revenue Strategy & Sales Execution
Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
Analyze competitive sets, market trends, and pricing strategies (STAR reports, Agency360, etc.) to identify growth opportunities and optimize RevPAR and TrevPAR.
Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.
Marketing & Brand Management
Oversee the property’s overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
Manage relationships with external PR, advertising, and digital marketing agencies.
Team Leadership & Development
Recruit, train, mentor, and evaluate a high-performing sales and catering team.
Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.
We offer a comprehensive full-time benefits package consisting of EARLY PAY OR EARNED WAGE ACCESS get paid before payday, medical, dental, vision, pet discount program, identity theft protection, pre-paid legal support, flexible spending accounts, matched 401K, life, critical accident or illness, short- & long-term disability, paid time off, wellness programs, wonderful hotel discounts and much more.
Salary $165,000 USD
The salary for this position is $165,000 annually.
This company is an equal opportunity employer.
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