Director, Retention Marketing

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.

Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.

Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.

At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started​.

ABOUT THE ROLE

We are seeking a strategic and customer-obsessed Director of Retention Marketing to lead onboarding and lifecycle marketing for our Direct-to-Consumer (D2C) products. This role will own the strategy and execution across email, push notifications, and in-product messaging, focused on improving the user journey from day one and driving long-term engagement. You'll partner cross-functionally with product, data, payments, and customer service teams to ensure a seamless experience—especially across the complex matrix of subscribers across standalone DTC products, and overlapping users. The ideal candidate is deeply analytical, collaborative, and motivated by delivering measurable impact to retention and churn KPIs.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Own and evolve the retention marketing strategy across D2C products, focusing on onboarding, engagement, cross-sell, and upsell.

• Build personalized multi-channel lifecycle journeys (email, push, in-product) that reflect user behavior and segment.

• Partner with Product and Customer Experience to ensure onboarding flows are intuitive and value-driven in the first 30 days.

• Analyze retention performance and lead experimentation to optimize key KPIs: increase monthly retention, reduce churn.

• Develop and refine customer segmentation strategies to address the needs of single-product users and multi-product subscribers.

• Collaborate closely with teams across payment orchestration and customer satisfaction to remove friction points.

• Serve as the voice of the customer in cross-functional initiatives and ensure retention initiatives prioritize their needs.

• Align stakeholders and drive cohesive strategy across marketing, data science, product, and customer support.

WHAT YOU WILL NEED

• Proven experience building and scaling retention marketing programs in a subscription-based D2C environment.

• Deep expertise in lifecycle marketing with a focus on onboarding, engagement, and churn mitigation.

• Fluency in key marketing channels: email, push notifications, in-app/in-product messaging.

• Ability to think across complex customer journeys with overlapping product touchpoints.

• Strong analytical skills with a track record of using data to drive marketing decisions.

• Excellent cross-functional collaboration skills—thrives in environments where influence matters more than territory.

• Customer-first mindset and ability to advocate for frictionless experiences.

NICE TO HAVE, BUT NOT A DEALBREAKER

• Experience working with media, streaming, or subscription content services.

• Familiarity with customer data platforms (CDPs), marketing automation tools, and experimentation platforms.

• Prior experience navigating complex product ecosystems with multiple overlapping user types.

#Ll-Hybrid

Learn more about Fox Tech at https://tech.fox.com 

#foxtech

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-225,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.