Martech Product Director ( Marketing Technology )- Digital Markets

Hiring near our Austin, TX office with a hybrid, flexible environment.

About Gartner Digital Markets: 

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. 

We are looking for a Director of Product that will lead MarTech strategy for GDM.  This role will oversee all MarTech, AdTech, Platform Operations, Marketing Data, and Tracking for GDM, and report directly to the VP of Marketing Operations and Technology.

MarTech is a critical driver of growth and revenue within the GDM business. The director will lead product strategy and definition of the core technology platforms that our marketing teams rely on to run thousands of campaigns across several channels. In addition, they will also champion and direct the strategy for internal tracking as a data product. The ideal candidate is data-driven, has strong business acumen, and is well-versed in B2C and B2B marketing technology and ad platforms.

Why you’ll want to come to work:

• MarTech and AdTech Platform Operations: Manage the health and governance of key MarTech and AdTech platforms. Drive the exploration, procurement, implementation, and adoption of new technologies. Support the expansion into new ad platforms and channels. 

• Marketing Data Strategy and Integrations: Lead the development roadmap for key data integrations across multiple platforms. Build solutions that enable marketers to get access to critical data sets.

• Platform Automation and Internal Tooling: Own the technology roadmap for internal tooling that automates campaign management at scale.  

• Internal Tracking: Lead a cross-functional team responsible for end to end tracking across all web properties and real time activation of our data product.

• Partner with marketing leads to ensure long term vision and strategy is aligned with GDM’s goals

• Manage, mentor, and up-level a team of managers and specialists

What you’ll bring to the team:  

• 10+ years of relevant experience, with a strong understanding of MarTech, AdTech, Data and Analytics, and Product Management

• 5+ years of experience managing teams, ideally remote and cross geographical teams

• Expertise leveraging and optimizing diverse martech stacks (Marketing Automation Platforms, CDPs, etc) and top ad platforms (Google, Microsoft, Meta, etc)

• Well versed in Performance Marketing and Lifecycle Marketing programs, especially knowledgeable about how measurement, optimization goals (e.g. LTV:CAC, ROAS), and attribution impact campaign results. Enables MarTech solutions to optimize and improve setup.

• Strong understanding of web data infrastructure (data layers, cookies, javascript tagging, etc), data management (APIs, SQL, data warehousing, etc), and reporting (BI tooling, dashboarding, etc)

• Experience managing a wide breadth of technical marketers, product managers, and engineers

• Very high level of organizational and time management skills

• Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 134,000 USD - 185,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:99403

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