Director, Product Marketing

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

The Director, Product Marketing - Financial Services builds and manages a high-performing product marketing team, drives rapid user adoption, and high levels of Member engagement, delivers accelerated revenue growth through effective marketing communications, and nurtures a deep love of the brand. This role will be the hands-on champion and leader of Product Marketing for our small, high-performing marketing team leading the charge on several lines of business (including credit cards, CDs, car buying, driver’s education, and potentially a few others tbd).

Essential Functions
● Leadership: Embrace company values and leadership principles, lead and develop a high performing team of marketers, and nurture high levels of employee engagement.
● Member Insights. Conduct and leverage industry, competitor, and Member research to identify target audiences, understand Member needs, analyze competitive landscapes,and inform product, pricing, and promotion decisions.
● Product Positioning: Develop a clear and compelling product positioning that
differentiates the product from competitors and resonates with the target market.
● Messaging Development: Craft persuasive messaging that highlights the product's value proposition and benefits to Members.
● Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans to launch new products or features successfully.
● Sales Enablement: Equip the sales team with the necessary tools, materials, and training to effectively sell the product. Work with the sales team to qualify leads and ensure leads are nurtured effectively.
● Demand Generation: Create and execute marketing campaigns, leveraging the learnings of A/B testing, to generate demand for the product and drive lead generation. Included in this responsibility is overseeing the optimization of our digital media/marketing programs.
● Channel Optimization: Maximize the return on marketing investment by optimizing the channel strategy and media mix.
● Retention: Develop and implement a robust Member engagement and retention strategy to continuously improve Member satisfaction and effectively manage Member churn.
● Marketing Plan: Develop marketing plans including budgets and forecasted KPIs.
● Brand Champion: Drive brand equity and a deep love of the brand by Team Members and Members.
● The Director may be asked to do other duties as assigned.

Knowledge/Skills/Abilities
● Have good judgment and contribute to strategy and align actions to support it.
● Apply disciplined fact-based judgment and balance rewards and risks.
● Contribute towards a high performing team with heart and embrace diversity.
● Excellent communication, interpersonal, and teaming skills.
● Superior analytical skills and structured thinking.
● Ability to evolve your thinking and strategy based on research, data, and industry trends.
● Exceptional organizational, planning, and project management skills.
● Strong attention to detail, follow-through, and accountability.
● Excellent business writing skills.

Education & Experience/Licenses & Certification
● Minimum Qualifications

• Bachelor's degree and 5+ years marketing experience and leadership capabilities

● Preferred Qualifications

• MBA or Master’s preferred
• CPG and B2C marketing experience
• Performance marketing experience, including reporting of KPIs
• Marketing plan development experience
• Budget management experience
• Promotion management experience
• Go-to-market product launch experience
• Experience working directly with marketing agencies (creative and media), as
• well as internal creative services and digital media teams

WORKING ENVIRONMENT / MINIMUM PHYSICAL REQUIREMENTS

This is primarily an office job. Physical requirements include standing, sitting, bending and lifting (up to 15 pounds). Approximately 98% of time is spent using a video display terminal.

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