The Director of Product Marketing will lead go-to-market strategies, enhance sales efforts, develop marketing collateral, and establish thought leadership in the industry.
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba TV is redefining how the world measures and activates television and cross-screen advertising. With proprietary first-party data from millions of opted-in smart TVs and devices, we deliver unmatched insights into viewership behavior and media consumption across platforms. Our mission is to help advertisers, publishers, and tech platforms connect meaningfully with audiences—while transforming the future of measurement, targeting, and media intelligence.
We are seeking a Director of Product Marketing with deep expertise in advertising technology, data licensing, and data clean room environments to lead go-to-market strategy and product positioning across our Enterprise solutions. This individual will play a pivotal role in shaping how Samba TV articulates the value of its data products to brands, agencies, publishers, and platform partners.
Key Responsibilities
- Lead product marketing strategy for Samba TV’s Enterprise products—including clean room partnerships, DaaS offerings, and data licensing—ensuring commercial readiness across multiple markets..
- Develop clear, compelling messaging and positioning for highly technical audiences, including data scientists, ad tech buyers, and platform decision-makers.
- Serve as a subject matter expert on industry trends such as signal aggregation, privacy legislation, and the evolution of deterministic vs. probabilistic data matching.
- Partner with Sales and Partnerships teams to drive adoption of Samba’s data integrations with clean rooms, DSPs, SSPs, and other platforms.
- Collaborate closely with Product Management to shape roadmap decisions, define competitive differentiation, and identify market opportunities across identity, interoperability, and privacy-safe targeting
- Create high-impact product collateral and sales enablement materials tailored to ecosystem-specific needs
- Contribute to thought leadership efforts including whitepapers, conference presentations, and analyst briefings focused on data innovation and interoperability.
- Provide internal training and strategic sales support to ensure consistency and confidence in messaging across teams.
Qualifications
- 5–10 years of product marketing experience in ad tech or data-driven SaaS, with a strong focus on data monetization or activation.
- Deep understanding of data clean rooms, identity resolution, audience targeting, and data licensing models across advertising and media.
- Proven ability to translate complex data and platform capabilities into clear, differentiated positioning that resonates with technical and business stakeholders.
- Experience working with or within ad tech ecosystems, and familiarity with partners like LiveRamp, Snowflake, Databricks, Google, Amazon, or The Trade Desk.
- Exceptional writing and storytelling skills for both technical and non-technical audiences.
- Strong cross-functional collaboration skills, especially with Product, Sales, Partnerships, and Communications teams.
- Comfortable navigating a fast-paced, high-growth environment with evolving product lines and market dynamics.
- Bachelor's degree required; MBA or equivalent advanced degree preferred.
Requisition #1221
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
Ai-Driven Insights
Data Analytics
Marketing Collateral
Sales Enablement
Samba TV Los Angeles, California, USA Office
6601 Center Dr, 5th Floor, Suite 1, Los Angeles, CA, United States, 90045
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