Director of Product Management, Develop

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Director of Product Management to lead the Develop pillar — setting the vision, strategy, and execution that will expand WXP into the full developer lifecycle and define the future of building for the web. The Develop pillar is Webflow’s investment in bringing code and infrastructure directly into the WXP — spanning AI-assisted code generation, seamless code sync with design artifacts, robust CLI workflows for local development, and Webflow Cloud for global-scale hosting and databases. Together, these initiatives ensure that developers can move fluidly between visual creation and production-grade code, while benefiting from the reliability, scalability, and speed of a unified platform. 

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: 234,000 – 344,300
• Zone B: 220,500 – 323,600
• Zone C: 206,100 – 302,900 
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• Zone A: 226,400 – 391,500

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Sr Director of Product Management for Growth and Develop pillars at Webflow

As Director of Product Management, you will…

• Define and drive the long-term strategy and roadmap across CodeGen, CodeSync, Frameworks, and Webflow Cloud
• Partner with Engineering Directors to deliver native AI-powered codegen and editing workflows, ensuring scientific rigor and scalable evaluations
• Own CodeSync: bridging Webflow projects with Git and design systems (e.g., Figma → Webflow), CLI workflows, and DevLink exports
• Differentiate Webflow Cloud through seamless deploys, reverse proxies, database integration, and edge infrastructure
• Establish product frameworks for developer experience — balancing CLI ergonomics, local dev flows, cloud deployment speed, and AI-assisted tooling
• Lead and grow a team of PMs while collaborating cross-functionally with Design, Engineering, Developer Relations, and Marketing
• Develop packaging and monetization models (usage-based, seat-based, AI credits, bandwidth)
• Act as a visible thought leader internally and externally on AI dev tools and next-gen developer platforms

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements

• 10+ years in product management, including 4+ years in leadership roles owning multi-surface developer platforms
• Prior experience as a software engineer
• Strong technical fluency with developer platforms, cloud hosting, edge/serverless infrastructure, or AI-assisted coding
• Proven track record of shipping developer products (CLI, SDKs, cloud deploys, codegen tools, or design-to-code workflows)
• Experience partnering closely with Engineering leadership and making build-vs-buy tradeoffs
• Exceptional written and verbal communication; able to craft crisp product strategies and rally cross-functional teams

You’ll thrive as a Director of Product Management if you…

• Love 0→1 platform building, thrive in ambiguity, and excel at shaping new product pillars
• Balance AI innovation with pragmatic execution, including cost and latency tradeoffs
• Have deep developer empathy — understanding CLI UX, onboarding, error states, and long-tail workflows
• Think in terms of ecosystems and partnerships (frameworks, design tools, infrastructure providers)
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.