Easy Apply
Easy Apply
The Director of Product & Customer Marketing will lead product and customer marketing strategies to drive revenue growth and enhance customer engagement. Responsibilities include shaping marketing programs, collaborating with cross-functional teams, and utilizing market insights to inform strategies.
Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. We help these sellers connect and simplify their operations, keep track of their inventory at scale, and help them sell their products across multiple sales channels around the world.
Cin7 is expanding very quickly with a mission to empower product sellers to thrive by making selling as easy as buying. We are committed to this mission to become the leading Inventory Management Software brand in the world.
Serving over 8,000 customers globally, processing more than 125 million orders per year, and supporting over $35B of Gross Merchandise Value, Cin7 has been rated best overall in inventory management software in 2024 by Forbes Advisor.
We are looking for a Director of Product & Customer Marketing to lead and evolve two critical functions within Cin7’s marketing organization: Product Marketing and Customer Marketing.
This is a high-impact, highly visible leadership role responsible for shaping how we bring our products to market and how we engage, grow, and retain our customers to drive revenue growth across the full customer lifecycle. This role will also play a key part in helping Cin7 evolve its marketing capabilities through the thoughtful adoption of AI to drive efficiency, personalization, and growth.
You will build on our product marketing foundation while expanding and maturing our customer marketing programs, which are in the early stages of development. This role requires a strategic leader who is equally comfortable rolling up their sleeves, someone who can define vision and execute against it.
You’ll partner closely with Marketing, Sales, Product, Customer Success, and Senior Leadership to align strategy, messaging, and programs that drive pipeline, product adoption, retention, and expansion revenue.
What you'll do:
- Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes.
- Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion.
- Identify opportunities to use AI to improve go-to-market efficiency, including content creation, segmentation, and campaign personalization.
- Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success.
- Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion.
- Deliver high-impact sales enablement that supports deal acceleration and revenue growth.
- Leverage AI tools and insights to enhance market research, competitive analysis, and customer understanding, enabling faster and more data-driven decision making.
- Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions.
- Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation, and leveraging AI and automation.
- Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue.
- Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth.
- Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community.
- Improve and scale customer communications and education programs to increase product usage and lifetime value.
- Explore and implement AI-driven approaches to customer segmentation, propensity modeling (e.g., upsell/cross-sell), and churn risk identification.
- Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion.
- Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities.
- Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience.
- Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs.
- Serve as a voice of the customer and market, influencing decisions that impact growth and retention.
- Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence.
- Balance strategic planning with hands-on execution, particularly as programs continue to mature.
Product Marketing Leadership
Customer Marketing Leadership
Cross-Functional & Team Leadership
What you'll bring:
- Experience & Skills
- 7-10 years of progressive B2B SaaS marketing experience, with deep expertise in product marketing.
- Experience building or scaling customer marketing / lifecycle programs, including retention and expansion initiatives.
- Strong understanding of SaaS growth levers, including acquisition, conversion, retention, and expansion.
- Proven track record of driving measurable business and revenue impact through marketing.
- Experience leveraging AI tools and technologies to improve marketing effectiveness, insights, or productivity.
- Experience working cross-functionally with Sales, Product, and Customer Success.
- Exceptional skills in positioning, messaging, and storytelling.
- Experience leading go-to-market strategy and product launches.
- Data-driven mindset with the ability to define KPIs and optimize performance.
- Experience marketing to SMBs or mid-market customers (inventory, ERP, or adjacent categories a plus).
- Strong curiosity and willingness to experiment with emerging AI capabilities and apply them to real business challenges.
- Strategic thinker who can own vision while executing tactically.
- Builder mindset with experience expanding and maturing programs.
- Strong collaborator who can influence across teams and senior stakeholders.
- Comfortable operating in a fast-paced, growth-stage SaaS environment.
- Self-starter who thrives in ambiguity and takes ownership.
- Excellent communication and stakeholder management skills.
Leadership & Working Style
Why join Cin7?
- Lead and evolve two high-impact functions that directly influence revenue growth and customer lifecycle performance.
- Build on a strong product marketing foundation while scaling customer marketing into a key growth driver.
- Partner closely with a collaborative leadership team across Marketing, Product, Sales, and Customer Success.
- Make a measurable impact on pipeline, product adoption, retention, and expansion revenue.
- Be part of a fast-growing global SaaS company in a dynamic and essential category.
In return, we offer:
- Competitive benefits include medical, dental, vision, and a 401k company match program.
- A flexible PTO policy allowing you the time you need to recharge.
- A diverse team, where everyone helps each other and inclusion is a core value.
- Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
- Frequent company-sponsored events so you can get to know your coworkers.
Why CIN7?
CIN7 is a leader in one of the most exciting software verticals right now, and we're growing exponentially. We're looking to add people to our team who are passionate about working with a fast growth tech company.
At CIN7, we make great products available to everyone. Every month, millions of sales orders flow through our platform reducing the cost, effort and time for product sellers so they can quickly get products to customers and build their brands without worrying about their operations. We pride ourselves on providing Inventory Management and Supply Chain software to help medium-large product businesses thrive in a highly competitive, digital world. CIN7 centrally manages inventory across multiple locations and channels, connecting 500+ systems to support receiving, selling and shipping stock.
We value diversity at Cin7, and bring people into the heart of everything we do. We hire, recruit, and promote without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every member of our team
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.
Top Skills
B2B Saas
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