CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
About the Role: We are seeking a Director of Portfolio Marketing, a senior leader responsible for defining, systematizing, and championing a portfolio-first approach to how CoreWeave organizes, names, and communicates its offerings. This role sits at the intersection of brand strategy, product marketing, and business growth, ensuring that our expanding platform of cloud and AI services is not only understood, but also compellingly differentiated in the market.
Naming
- Develop and document the naming architecture - a system of naming hierarchy and logic, based on our portfolio
- Develop and iterate naming strategy for each launch, based on our portfolio
- Create and generate high-impact, strong-judgment names
- Develop and manage the naming process and mechanism
- Build frameworks that accommodate new acquisitions and portfolio expansion over time
Brand/Portfolio Architecture
- Develop and document the system by which we organize our offerings
- Develop and document strategic points of view and guidance on how each types of offering should relate to the core brand, and to each other
- Provide high level guidance to stakeholders across the company on how to apply and use brand/portfolio architecture when marketing individual products
- Manage and govern logo/brand architecture governance mechanism
Research & Insights
- Manage and report on high-impact research programs such as brand health tracking, category awareness and usage tracking, and competitive benchmarking
- Identify gaps in data and insights that fuel high-bar portfolio marketing work, and propose solutions to address it
Leadership & Team Development
- You will provide timely advice and counsel to business and marketing leaders
- Manage and mentor strategists, namers, and analysts who aspire to grow with the company
- Proven success managing time and juggling multiple projects in a high growth, dynamic environment
Why CoreWeave?
At CoreWeave, we work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
- Be Curious at Your Core
- Act Like an Owner
- Empower Employees
- Deliver Best-in-Class Client Experiences
- Achieve More Together
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
Basic Qualifications
- Have 10+ years of experience in naming, brand/portfolio architecture, product marketing, and research/insights
- Understand deeply the full portfolio - both product and non product, and our business model (field needs, partner network, customer segmentation, sales motion)
- Understand cloud and adjacent markets, and have a wide and current purview on competitive landscape and SWOT of our brand and portfolio
- Understanding of cloud architectures
- Ability to conceive, initiate, develop and sell new ideas in a team environment
- Analytical skills with a natural curiosity to measure, test, learn, and iterate
Preferred but not required:
- Background in cloud, AI/ML, accelerated computing, or GPU infrastructure.
- MBA or Master’s Degree in relevant field.
- Experience working with M&A teams to effectively align brands and naming conventions for maximum business impact and customer clarity.
The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs, including:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Ability to Participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Our Workplace
While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: [email protected].
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
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