Director, Paid Social

 
Overview:  

Ketchum is looking for a Director, Paid Social to join the team!  

An individual deeply ingrained in digital and social media culture. This individual will play a crucial supportive role at Ketchum, helping clients reach and engage with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together. 

  The Director, Paid Social expert will serve as a supporting strategist and network educator across Ketchum and Ketchum Digital on current and emerging paid media platforms and 360 advertising options. This position will also maintain and grow relationships between advertising platforms and Ketchum owned digital paid media agency partners.  

 
Responsibilities:  

• Assist Paid team leadership in driving development and execution of paid social media strategies 

• Support the day-to-day management and optimization of ongoing paid social media campaigns   

• Assist senior digital strategy / account teams with the integration and measurement of paid social into Ketchum new and existing client programs 

• Foster platform relationships with paid vendors including but not limited to: Facebook, Instagram, Pinterest, Snapchat, X, Taboola, TikTok, Outbrain, LinkedIn, and many more digital partners  

• Perform, and in some instances supervise, media planning, media campaign execution, media budget management, monitoring, optimization and measurement/reporting 

• Establish relationships across the network to streamline paid social efforts and facilitate network-wide paid social trainings: capabilities, best practice, case studies, etc. 

• Demonstrate professional experience in emerging media, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work 

• Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and paid social media recommendations 

• Assist in education of internal peers and external clients on paid social and digital trends 
• Support thought leadership and developmental opportunities

• Identify and assist in building new service offerings in relation to paid social 

• Build and present concepts and programs, both for clients and for new business proposals and opportunities 

• Monitor paid social plans and budgets for profitability; report status to client and agency management on a regular basic 

 
Qualifications:  

• 7-10 years' Paid Social experience 

• Minimum of 3-5 years professional interactive work experience; agency or client-side experience 

• Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred 

• Experience generating brand/client awareness through existing and emerging social media and online communities and platforms 

• Experience running paid advertising campaigns on social media (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok), native advertising and sponsored content. Experience with programmatic, video distribution, Google and YouTube ads a plus 

• Successful track record of building and presenting strategic paid social programs, recommendations and tactics for clients and effectively executing programs 

• Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies 

• Strong understanding of community engagement and online campaign experience 

• Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences 
• An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations, industries and geographies 
• Strong grasp and willingness to work across both B2C and B2B campigns
• Strong grasp of reporting with the ability to make data sing through storytelling that supports strong insights that drives work
• Experience with GA4 and/or Adobe Analytics preferred 

The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid