Director Paid Media, Ecommerce

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel is elevating its marketing strategy by strengthening how we invest in and activate paid media across channels. The Director of Paid Media will be responsible for building and leading the global paid media strategy, ensuring our brands are visible, relevant, and impactful in an evolving media landscape.

This leader will be KPI and CAC obsessed and growth driven, ensuring every media investment is measurable, optimized, and tied to business outcomes. They will oversee media planning, buying, investment, and partnerships across digital, social, search, video, and emerging platforms, driving both brand impact and commercial results.

What Your Impact Will Be: 

Paid Media Strategy & Planning

• Define and execute the global paid media strategy in alignment with brand and commercial priorities.
• Lead integrated paid media planning across digital, social, search, display, programmatic, video, and emerging platforms.
• Balance long-term brand-building with short-term performance and growth objectives.

Investment & Partnership Leadership

• Manage global paid media budgets with a relentless focus on ROI and efficiency.
• Build and maintain strong partnerships with media agencies, global platforms (Meta, Google, TikTok, etc.), and publishers.
• Challenge contracts to maximize value, transparency, and impact.

KPI & Growth Accountability

• Establish clear KPIs across awareness, engagement, conversion, and ROI.
• Ensure paid media consistently drives measurable growth in brand visibility, consumer acquisition, and retention.
• Foster a culture of test-and-learn, using insights to continuously improve effectiveness.

Innovation & Emerging Media

• Identify, test, and scale new media opportunities, from shoppable content to streaming partnerships.
• Champion innovation pilots that deliver measurable growth and new consumer connections.
• Share best practices across markets to accelerate global learning.

Measurement & Optimization

• Partner with analytics and insights teams to build advanced measurement frameworks (incrementality, attribution, brand lift).
• Regularly report on paid media performance with actionable insights.
• Drive agile budget reallocations based on performance to maximize growth outcomes.

Leadership & Collaboration

• Build and lead a high-performing paid media team.
• Partner closely with brand, creative, and regional marketing teams to ensure paid media strategies are fully integrated into campaigns.
• Represent paid media in leadership forums, championing growth and accountability.

What We’re Looking For:

• 10+  years of experience in paid media strategy, planning, and buying at scale.
• KPI-obsessed with a proven track record of driving measurable growth through paid media.
• Deep expertise in digital, social, video, programmatic, and search channels.
• Experience managing large media budgets with disciplined ROI focus.
• Strong track record in agency and global platform partnership management.
• Adept at testing, learning, and scaling innovative paid media approaches.
• Collaborative leader with strong influencing skills across marketing, brand, and creative functions.
• Excellent communication and presentation skills, with the ability to simplify complex media performance insights for senior stakeholders.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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