Director, Organic Social

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

AG1 is seeking an inspired and passionate Director, Organic Social to lead and evolve how we bring our Brand to life, powering a healthy and performative customer journey through our social media ecosystem. This role will drive channel strategy and objectives, oversee planned and opportunistic/trend-driven channel programming, and lead measurement and optimization efforts in close partnership with our Paid Social team. As the steward of our “second and third homepages,” Instagram and YouTube, this role will bring a channel general manager mindset, ensuring these platforms serve as critical brand and business tentpoles.

Reporting to the Chief Marketing Officer, this role will be a key member of the Marketing leadership team. This is an exciting opportunity to define and execute organic channel strategies, test new approaches, optimize our current activities and bring data and measurement to our social approach.

Social Strategy & Channel Ownership

• Lead the strategy, execution, and performance of AG1’s organic social presence across core channels (Instagram, YouTube), while evolving and owning expansion into emerging platforms (TikTok, X, and others).
• Define a clear POV for each channel’s role in driving broader business goals, establishing specific success metrics (e.g., audience growth, engagement, composition).
• Evolve AG1’s global social strategy in partnership with regional leads to ensure a cohesive, consistent brand presence across markets.

Content Strategy, Creative, & Programming

• Develop data-driven, channel-specific strategies that fuel growth and inform high-performing creative and programming.
• Drive breakthrough, culturally relevant creative that positions AG1 within key conversations (wellness and beyond), including original content, creator/brand partnerships, and standout community interactions.
• Own the always-on (365) programming calendar, building a social-first content engine in collaboration with Brand and Creative teams to deliver high-quality, high-volume storytelling aligned to key brand and customer moments.
• Evaluate the content slate and establish a structured framework to continuously refine the content playbook—ensuring alignment with business objectives and resonance with target audiences.

Measurement & Optimization

• Build and own a comprehensive social measurement framework, tracking performance across platforms to inform strategy and optimize results.
• Partner with Analytics to develop dashboards and translate data into actionable insights that drive continuous improvement.

Team Leadership & Operations

• Lead, mentor, and develop the social team to execute against strategy and produce impactful content.
• Manage external partners, including creators, freelancers, and vendors, to scale execution and maintain quality.

• Bachelor’s degree in Marketing, Business, Communications or a related field 
• 7+ years of experience leading social at best-in-class brands  
• Experience in DTC, Wellness, and Lifestyle brands is a plus, but not required. 
• Proven track record of driving creative innovation in social channels and scaling channel footprint and engagement metrics 
• A self-starter with a GM mindset who can harness all of the inputs - brand, business, organization, personnel, etc - and build, develop, and manage a high-performing team who embraces creative ingenuity and data-driven strategy 
• Strong cross-functional operator, with the ability to work effectively
• Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment
• A high-energy human, who is deeply inspired by ideas, is a student of the space (social, brand, wellness, and more), and sees their role as a catalyst for the broader Brand, Creative, and Marketing team
• A proactive communicator who uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• A full life outside of work with personal passions and hobbies!

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $145,000 - $170,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please review our Privacy Policy, including the Job Applicants section, to learn more about how we collect and use personal information in the application process: https://drinkag1.com/privacy.