Director of Narrative & Brand

At Workweek, we’re solving the experience paradox: the idea that the more successful a business leader becomes, the harder it is for the world to access their knowledge.

We’re fixing that by building Operator Networks, high-trust, professional communities where every member is a verified leader in their field. These aren't just content feeds; they are spaces for real conversations, helpful insights, and the kind of events you actually want to attend. We’re reimagining the social network not as an attention trap, but as an expertise engine.

We are looking for a Director of Narrative & Brand to be the "soul" to our Growth Lead’s "science."

At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries.

You are a master storyteller who finds as much joy in the execution as you do in the strategy. You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon.

This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" at heart. You’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint whether it’s digital, social, or IRL. We desire for all these to feel like a cohesive, elite Workweek experience. You’ll report to the Sr. Director of Marketing.

• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.
• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.
• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.
• Operate with No Ego: The work is the boss. Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.
• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing"—it's baked into the actual product and editorial experience.
• Strategic Alchemy: Partner with the Head of Marketing and Growth Lead to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.
• The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.
• Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.

• 6 to 8+ years of battle-tested experience in brand, social, or creative strategy, with a track record of building authority for niche communities or media brands.
• Elite Writing & Taste: You have a "nose for the story." You can write a brand manifesto that gives people chills and a marketing email that actually gets opened.
• Low Ego, High Conviction: You are a sponge for great ideas regardless of where they come from, but you have the editorial conviction to filter them into a world-class final product.
• Leadership with Grit: You’ve successfully managed teams, but you’ve never lost your desire to "do the work."
• Multi-Channel Fluency: You know how to translate a brand voice from a 280-character post to an IRL event setup or a piece of premium swag.
• Amazing Collaboration: You are genuinely enjoyable to work with. You know how to lead through influence and build bridges across Product, Sales, and Content.
• Bias for Action: You thrive in the "messy middle" of ambiguity and don’t wait for a permission slip to make a moment happen.

• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply