Lead the strategic development of first-party data strategies, overseeing martech infrastructure, team management, and client consulting for optimal marketing technology performance.
The Role
We are looking for a Director of Martech & Data Architecture to lead the strategic development and implementation of first-party data strategies across our client portfolio. In this role, you’ll serve as the thought leader on marketing data infrastructure—shaping how we tag client websites, capture user events, structure metadata, and activate data through CDPs and CRM platforms.
This role is equal parts strategist, architect, and consultant—working across marketing, analytics, and engineering teams to ensure our clients’ marketing technology stacks are purpose-built for performance, scale, and sustainability. You’ll lead a team focused on implementing modern, privacy-conscious tracking frameworks and integrating that data into media, CRM, and customer experience platforms.
If you believe marketing technology should be efficient, lean, and deeply connected to business outcomes—and you thrive on helping brands activate their first-party data to drive ROI—this is the role for you.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $140,000 - $175,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
***While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
****This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL
#LI-Remote
You Will Be
- Defining and overseeing the first-party data strategy for client websites, including tagging frameworks, event schemas, and audience architecture
- Leading implementation of data layer strategies to ensure accurate and comprehensive event capture across web, app, and offline environments
- Serving as the strategic lead on martech infrastructure projects, from CDP rollouts to CRM and server-side tracking integrations
- Consulting clients on how to use people, process, and platforms to get the most value out of their marketing tech stack
- Architecting scalable tagging strategies that translate seamlessly into media audiences, conversion events, and downstream analytics
- Managing and mentoring a team of analytics and martech engineers, fostering a culture of innovation, accountability, and cross-functional excellence
- Evaluating and implementing server-side tracking, consent frameworks, and privacy-first solutions to meet compliance and performance needs
- Collaborating with data science, media, and analytics teams to connect tracking infrastructure with actionable insights and media activation
- Staying current on martech trends, tools, and privacy regulations—and translating those into actionable strategies for our clients
You Must Have
- 7+ years of experience in digital analytics, marketing technology, or data architecture, including client-facing consulting roles within an advertising agency environment (preferred) and/or client (Brand) environment
- 3+ years leading teams in analytics engineering, martech consulting, or similar fields
- Deep hands-on experience with tag management systems (e.g., GTM, Tealium, Segment, Adobe Launch)
- Familiarity with CDP and CRM platforms such as Salesforce, Adobe Experience Platform, or similar
- Strong understanding of first-party data capture, event schema design, and digital media attribution
- Fluency in web technologies (JavaScript, HTML, APIs) and comfort architecting data flows between web/app environments and cloud platforms
- Familiarity with both CRM and marketing automation platforms (MAPs); experience bridging both for audience activation is a strong plus
- Working knowledge of ETL and reverse ETL processes to support seamless data flow between systems
- Experience with privacy and consent management platforms (e.g., OneTrust, Cookiebot) and server-side tracking (e.g., sGTM, CAPI)
- Strong communication skills with the ability to simplify complex martech concepts for non-technical stakeholders
Nice to Have
- Experience designing or managing customer data platforms (e.g., creating identity graphs, audience pipelines)
- Familiarity with cloud infrastructure and data pipelines (e.g., BigQuery, Snowflake, AWS)
- Experience with MAPs (e.g., Iterable, Braze, Adobe Campaign, Salesforce Marketing Cloud) and audience activation strategies
- Thought leadership experience—speaking at events, publishing insights, or leading client workshops
- A passion for data governance, scalable frameworks, and making martech more human-centric
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Adobe Experience Platform
Adobe Launch
APIs
AWS
BigQuery
Capi
Cookiebot
Gtm
HTML
JavaScript
Onetrust
Salesforce
Segment
Sgtm
Snowflake
Tealium
Wpromote El Segundo, California, USA Office
2100 East Grand Avenue, First Floor, El Segundo, CA, United States, 90245
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