Director of Marketplace Marketing - Amazon

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. 

To be considered for this remote opportunity, you must reside and be authorized to work within the United States. The ideal candidate will be able to work Eastern Standard Time (EST).

Job Overview:

We're hiring an Director, Marketplace Marketing - Amazon to lead Amazon advertising strategy and operations across a $250M+ combined Amazon business spanning Ashley Digital (Nectar, DreamCloud, Awara, Siena, Adjustable Comfort) and Ashley Furniture. This role owns the advertising P&L across all brands and accounts — setting budget allocation, TACOS targets, and efficiency benchmarks that tie directly to revenue and contribution margin goals. You'll manage a team of Ad Managers, each owning a defined portfolio, and build the infrastructure — people, process, and technology — to support advertising at global scale as we expand our global Amazon footprint.

This is not a campaign execution role. It's a strategic leadership position for someone who thinks in full-funnel economics, understands how Amazon advertising interacts with a brand's broader media mix, and can build a best-in-class measurement capability to prove it.

What You’ll be Doing:

Advertising Strategy & Portfolio Management

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Ashley Digital — translating overall sales and profitability goals into channel-level plans.
• Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them.
• Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives.

Team Leadership & Org Development

• Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability.
• Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion.
• Own hiring and resourcing for international advertising coverage as new global markets launch.

Measurement, Attribution & Tech

• Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search.
• Evaluate Amazon advertising products critically and in the context of the full media ecosystem — including Meta, Google, and TikTok — for brands with significant DTC and off-Amazon presence.
• Design and oversee incrementality testing methodology; push past Amazon-reported attribution to understand true contribution of upper-funnel and off-Amazon ad types.
• Assist with build out of Claude + Amazon Ads MCP infrastructure in partnership with the data/tech team.

Cross-Functional & Executive Partnership

• Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets.
• Serve as the internal authority on Amazon advertising — including how Amazon search presence affects brand health, organic ranking, and performance across other channels.
• Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan.

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law. 

Skills & Qualifications:

Required

• 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs.
• Demonstrated experience managing and developing advertising teams.
• Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC — with the ability to evaluate them together, not in isolation.
• Strong analytical fluency; able to build budget models, evaluate incrementality, and translate performance data into business decisions.
• Experience managing advertising across multiple businesses or brand portfolios simultaneously.
• Ability to leverage AI tools to measurably improve team output and decision quality.
• Able and willing to attend in-person meetings

Preferred

• Experience with multi-channel attribution and full-funnel media measurement across Amazon, Meta, Google, and/or TikTok.
• Background in categories with strong DTC presence alongside marketplace — furniture, mattress, home goods, or similar.
• Familiarity with international Amazon marketplaces (CA, UK, EU).
• Experience with Pacvue, Stackline, Skai, or comparable ad tech platforms.
• Background in incrementality testing and experimental design.

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive Salary
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• Take what you need Paid Time Off
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $120,000-$150,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]

Ashley Digital is a privately-held company headquartered in Tampa, FL with offices in New York City, London and Tel Aviv.  Learn more at: https://www.residenthome.com

Ashley Digital is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Ashley Digital is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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