Director of Marketing

Director of Marketing 

Full-Time | Remote - US Based

The Director of Marketing is responsible for leading the overall marketing vision, strategy, and performance for The Boutique Hub. This role oversees the marketing team and ensures all marketing channels managed by the team;  email, social, organic content, and platform-based campaigns are aligned, effective, and driving measurable growth.

This role requires a deep understanding of Kajabi, memberships, sales funnels, webinars, online courses, and course launches, lead generation, and education business optimization.  This role will begin by overseeing these efforts and the marketing team, while working in coordination with Boutique Hub company leadership, with the future opportunity of executive-level leadership development. This is a hands-on leadership role focused on managing the marketing team, optimizing funnels and launches, and driving measurable growth. It is not immediately an executive-level marketing position.

The Director of Marketing sets the roadmap, ensures strong systems are in place, and empowers the marketing team to execute at a high level, leveraging team analytics, accountability and strategy.

What You’ll Manage

 Marketing Strategy & Leadership

• Own and evolve The Boutique Hub’s overall marketing strategy across all products, programs, and launches with the coordination of our CEO and leadership team. 
• Own high-level funnel strategy and customer journeys inside Kajabi
• Translate company goals into clear, actionable marketing priorities and quarterly plans
• Lead, mentor, and manage the marketing team, ensuring clarity in roles, accountability, and growth
• Set expectations, KPIs, and success metrics for all marketing channels and team members
• Act as a strategic thought partner to leadership on growth, positioning, and audience engagement 
• Lead and manage the day-to-day priorities, performance, and accountability of the marketing team across channels
  

 Channel Oversight (Email, Social, Paid & Organic)

• Own and oversee marketing strategy for membership growth, education-based products, and recurring revenue offers
• Oversee marketing team performance with existing team members across: 
  • Lead generation funnels
  • Membership and product funnels
  • Webinar to product funnels 
  • Education-based course launches, memberships, and recurring programs product launches
  • Email & SMS marketing
  • Organic social media
  • Content and organic growth initiatives
    

 Performance, Data & Optimization

• Own marketing reporting and insights across channels
• Track performance against KPIs including growth, engagement, conversion, and revenue impact
• Identify opportunities to improve efficiency, scale winning campaigns, identify underperforming efforts
• Present clear insights and recommendations to leadership regularly
• Prioritize performance, conversion, and revenue impact over vanity metrics or brand awareness alone
  

 Cross-Functional Collaboration

• Collaborate closely with Content, Design, Sales, Events, and Leadership teams
• Align marketing strategy with product development, education, and membership growth
• Guide campaign planning for major launches, promotions, and evergreen initiatives

• Own high-level funnel strategy and customer journeys across Kajabi, email, and CRM systems
• Maintain a strong understanding of Kajabi capabilities and limitations to guide strategic decisions

You’re a Great Fit If You…

• Have 7+ years of marketing experience, including leadership or senior-level ownership
• Have led multi-channel marketing strategies for membership,online course, education, live event, eCommerce, or community-based brands
• Are highly strategic and can zoom out while still understanding how execution works
• Have experience leading and developing a marketing team
• Have hands-on experience using Kajabi for memberships, courses, or education-based funnels (required)
• Are confident using data to drive decisions and optimize performance
• Communicate clearly, thoughtfully, and collaboratively
• Understand and appreciate small businesses and the retail industry
• Thrive in a fast-moving, mission-driven, remote environment
• Have worked in membership-based, education-based, or course-driven businesses
• Are comfortable being close to systems, funnels, and performance data—not just reviewing strategy
  

This Role Is Not:

• An executive or CMO-level position at the time of hire, though there is opportunity for growth as the company and role evolve
• A role focused primarily on brand awareness, PR, or top-of-funnel visibility without ownership of conversion, revenue, and member growth
• Focused solely on influencer marketing or social-only growth
• A contractor, agency, or 1099 position — this is a full-time W-2 role

About The Boutique Hub

At The Boutique Hub, we change lives, communities, and the future of retail through proven tools, education, and the power of community over competition.

We provide the #1 retail and ecommerce industry membership community providing thoughtful connection, expert led business strategy, wholesale product connection and exclusive tools and savings to our membership.  

Our business model is a membership community with online course launches, high level 1/1 coaching, live events and conferences and the latest in AI and subscription tools for boutique retail business owners.

Our team is remote across the United States, relying heavily on Zoom and having minimal in-person meetups throughout the year. 

Our Core Values

• Be a Light: Lead with positivity, professionalism, and service.
• Be an Owner: Take initiative, bring ideas to life, and care deeply about the quality of your work for the good of all.