Director of Marketing

The Director or Marketing is a strategic, execution-oriented role to elevate brand visibility, demand generation, and client engagement across digital and in-person channels. This role will be responsible for ensuring Ascent’s experience, track record, and high-touch service model are immediately evident across all first-touch interactions—particularly the website, search, and social platforms.

The ideal candidate brings a proven marketing track record within private lending, real estate finance, or adjacent capital markets and understands how to convert visibility into qualified borrower and broker relationships.

Key Responsibilities.

Surface Ascent’s experience, scale, and differentiated service model across digital channels:

• Strengthen inbound lead flow through SEO, SEM, and improved conversion paths

• Shift brand perception from transactional deal announcements to lender-led, relationship-driven storytelling
• Build the marketing infrastructure required to support growth across sales, conferences, and digital outreach

Website Strategy & Optimization:

• Redesign website content hierarchy to ensure Ascent’s track record, experience, and service hallmarks are visible upon first visit.
• Lead SEO strategy and content upgrades to improve organic search visibility and qualified traffic

• Improve conversion paths, including clear calls to action, prominent contact options, and faster access to live interaction (phone, forms, off-hours contact strategy)
• Ensure the website serves as the backbone for all marketing channels (social, email, SEM, conferences)

Social Media & Brand Storytelling

• Evolve LinkedIn and Instagram strategy beyond closed-deal posts to highlight:
• Client testimonials
• Project stories and outcomes
• Differentiators unique to Ascent’s lending approach
• Refresh post copy and formats to avoid repetitive messaging and increase engagement
• Partner with Loan Officers to increase visibility, comments, and interaction on posts
• Actively encourage current and past clients to follow, comment, and share content

Google Presence & Reputation Management

• Establish and manage Ascent’s Google Business profile to:
• Provide quick company details and contact access
• Enable client testimonials and reviews
• Support credibility and SEM readiness
• Monitor and optimize reputation and visibility across search platforms

SEM & Paid Media

• Prepare website and Google infrastructure for SEM launch
• Design and manage Google Ads campaigns targeting borrowers with active or pending projects
• Optimize campaigns for lead quality, conversion, and ROI
• Use SEM to strengthen brand recognition and authenticity, not just short-term lead capture

Conferences & Industry Presence

• Evaluate current conference sponsorships for ROI and audience alignment
• Develop a targeted conference strategy, including select regional and non-IMN events
• Leverage conferences for brand building, lead generation, and follow-up campaigns

Professional Experience/Qualifications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in Business, Finance, Marketing, Communications, or a related field.
• 8+ years of marketing experience, preferably in: Private lending, Real estate finance, Capital markets or financial services
• Demonstrated success owning end-to-end marketing strategy and execution
• Strong understanding of SEO, SEM, website conversion optimization, and social

Media strategy

• Experience positioning relationship-driven, high-touch service models
• Comfortable operating in a growth-stage, entrepreneurial environment
• Data-driven, but highly attuned to brand, messaging, and client perception

Salary range $150,000 - $175,000 with bonus opportunity