Mammoth Distribution, a leading cannabis company, is seeking a strategic Director of Marketing to help drive our marketing vision and execution. This role oversees marketing to boost brand loyalty and growth across the customer journey. The ideal candidate blends analytics and creativity, aligning initiatives with our mission for quality cannabis and outstanding customer experiences. Candidates who started their own brand preferred, but not required.
Core Behaviors that Spell Success:- Passionate about cannabis and able to craft strategies that elevate our brand and connect with customers.
- Continuous learner, using data-driven insights to enhance team and organizational performance.
- Collaborative, fostering trust and buy-in across all levels for impactful marketing.
- Thrives in the dynamic cannabis industry, adapting with resilience and strategic focus.
- Entrepreneurial spirit with solid accountability for results.
- Embodies our Happy, Hungry, Focused values, inspiring teams and campaigns.
- Develop marketing strategies and KPIs to drive brand growth and customer loyalty.
- Prioritize marketing requests, translating vision into actionable plans with the CMO.
- Analyze campaign performance across channels, optimizing with data-driven insights.
- Create dashboards to track KPIs, sharing actionable reports with leadership.
- Enhance customer experience across touchpoints, identifying and implementing improvements.
- Implement marketing automation to streamline campaign execution.
- Manage vendors, budgets, and projects to maximize ROI and ensure timely delivery.
- Mentor a marketing team, fostering collaboration and innovation.
- Brand Growth: Achieve year-over-year increase in engagement metrics (acquisition, retention, advocacy).
- Campaign ROI: Improve marketing ROI within the first year.
- Efficiency: Reduce campaign execution time.
- Customer Experience: Boost customer knowledge and satisfaction.
- 6+ years in marketing operations/strategy, with proven KPI success.
- 2+ years leading teams, fostering growth and accountability.
- Expertise in digital marketing, analytics, and automation tools (e.g., HubSpot, Marketo).
- Cannabis or CPG experience preferred; passion for the industry required.
- Previous experience with starting and marketing their own cannabis or CPG brand preferred.
- Bachelor’s degree in Marketing, Business, or related field; or equivalent experience.
- Clear vision, hearing, and speech for communication.
- Able to work at a computer/phone for 8+ hours daily.
- Comfortable on-site in varied environments (hot/cold).
- Adaptable to occasional travel/fieldwork.
WHO WE ARE:
Mammoth Distribution has been working steadily for several years to help build the cannabis industry one relationship at a time.
We are the exclusive distributor of multiple top-10 California cannabis brands including Heavy Hitters, Almora, Papa & Barkley and other products in the vape, flower, pre-roll, concentrate and edible categories. By establishing Mammoth as one of the largest and most professional distribution companies with best-in-class products successfully operating in the crowded California market, we are uniquely positioned for optimal growth as the legal cannabis industry continues to expand.
Mammoth Distribution provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role requires:
- Respectful collaboration/interactions with colleagues and customers
- Access to internal and customer records, handling confidential business information
Mammoth Distribution reasonably believes a criminal history may have a direct, adverse and negative relationship potentially resulting in a withdrawal of a conditional offer of employment. Background Check Required.
Top Skills
Mammoth Distribution Los Angeles, California, USA Office
Los Angeles, CA, United States, 91615
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