Director, Marketing

MARKETINGWhat We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

We’re looking for a Marketing Director with extensive games marketing experience to build and execute go-to-market plans for Epic’s portfolio of shooter titles (including Fortnite), reporting to the Sr. Director of Marketing. This exciting role will focus on creating marketing strategies that further Epic’s goal of disruptive innovation in the shooter space. You’ll use your deep understanding of the shooter landscape to create strategies for improving distribution and acquisition; while coordinating big brand awareness beats that leverage Epic’s world-class games and unique entertainment and technology partnerships. The role involves daily oversight and management of go-to-market plans by collaborating with a broader cross-functional team, including the heads of product management, mobile development, and analytics.

In this role, you will

• Be a shooter marketing subject matter expert, spanning traditional creative marketing, paid media, funnel optimization, and a deep understanding of the technology involved
• Collaborate closely with the leads of Product Management, Paid Media, Analytics, Partnerships, and Marketing to identify opportunities for distribution
• Build Go-to-Market plans to seize those opportunities by collaborating with the larger cross functional team (including internal creative services and video creation, social media, comms, policy teams and external partners across third party IP)
• Partner with the game production and live ops teams on timing and deliverables for consumer facing new features, events, and promotion
• Work with teams to create and optimize mobile acquisition assets alongside big beats
• Present strategy, data findings and action items to leadership
• Coordinate, collaborate, and present to external partners

What we're looking for

• 10+ years of marketing and gaming live service experience
• Speed and agility to respond to stakeholder feedback
• A deep understanding of the shooter landscape
• Strong operator and executor with exceptional planning and organizational skills
• Demonstrable experience of being highly agile, collaborative and results-driven
• Experience collaborating with leadership across teams like Product Management, Development, Paid Media, Analytics, Partnerships, Creative Services, Video Production
• Deep experience building and executing go-to-market plans
• An aptitude for analytic thinking
• An aptitude for leading cross-functional teams together with positivity and collaboration

This role is open to multiple locations across the US (including CA, NYC, & WA).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).