Director of Marketing

Who we are:
For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc., has produced innovative products and functional gear for children and their caregivers. To date, Munchkin has over 350+ patents and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.
Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. Munchkin has been honored on Fast Company's annual "Brands That Matter" list for two consecutive years, including 2024, and ranked number eight on Fortune's list of "Most Innovative Companies" in 2023.
As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with environmental protection and animal welfare commitments, which are highlighted in its annual Sustainability Report.
Learn more at www.WHYBrands.com and www.Munchkin.com
What You'll Do:
The Director of Marketing serves as a key strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Marketing, this role will lead a team of marketers to execute marketing programs and drive growth through strategic planning, product innovation and go-to-market. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product ideation and life cycle management, competitive analysis, retail sell-in, campaign strategy and management, and team development.
How you will contribute:

• Manage the business as an owner by developing the marketing strategy to increase market share, drive top-line revenue growth and add shareholder value
• Drive strategy and long-term planning across a portfolio of products
• Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categories
• Develop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.
• Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentations
• Manage marketing team and provide coaching, development and strategic direction
• Have a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically Amazon
• Understand consumer behavior and drivers by conducting market research, reading online consumer reviews, and monitoring feedback on product categories in social media
• Guide preparation of marketing activity reports and present to executive management
• Interact with executive team on a frequent basis
• Other duties as assigned

You will have:

• 8+ years of marketing experience; consumer packaged goods (CPG) industry experience highly preferred
• BA/BS degree; MBA is preferred
• Experienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share, and profit
• Previous experience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational, analytical and writing skills
• Must be creative, resourceful, and decisive with strong problem-solving and team/consensus building skills
• Must be able to manage multiple projects simultaneously, meet/exceed deadlines and expectations, and adjust quickly and effectively to change
• Creative and open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositions
• Clear and consistent communicator that is able to influence at both the peer and leadership level
• Experience in Baby category is a plus, but not required

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Tuesday, Wednesday, and Thursday, and remotely from home on Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $165,000 - $180,000 DOE
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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