Director, Marketing Operations

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

We are seeking an innovative and data-driven Director of Marketing Operations to lead the engine that powers our marketing and top-of-funnel success. This is a critical leadership role within the Revenue Operations team, responsible for building a world-class Marketing Operations function grounded in strategy, data, and scalable processes.

You will be a strategic partner to Marketing and Sales leadership, transforming our operational capabilities into a proactive, insights-driven powerhouse. The ideal candidate is a master of the MarTech stack, a builder of seamless processes, and a mentor who can elevate the skills and performance of the entire team. You will be responsible for creating the strategic roadmap for marketing technology and operations, ensuring our investments drive measurable pipeline and revenue growth.

What You Will Do

• Strategic Leadership & Roadmap:
  • Develop and own the 12-month Marketing Operations roadmap, aligning with Marketing, Sales, and overall company objectives.
  • Act as the primary strategic advisor to Marketing leadership on operational best practices, funnel optimization, and process design.
  • Continuously evaluate the MarTech landscape, providing data-backed recommendations on new technologies,  innovations, and opportunities to leverage AI to maintain a competitive edge and scale marketing operations.
  • Support pipeline forecasting with lead-to-revenue predictability, helping leaders understand potential opportunities, levers, and risks.
• Data, Analytics, & Insights:
  • Own the reporting and analysis of all marketing activities. Deliver clear, actionable insights to stakeholders on funnel performance, campaign ROI, and pipeline generation–and how this is driving business growth.  Examples include channel performance, inbound lead, top-of-funnel conversion rates, and funnel attribution.
  • Master our multi-touch attribution model using AI-driven and predictive analytics to provide deep insights into channel and program effectiveness.     
• Process, Scalability, & Documentation:
  • Architect and implement a foundation of scalable, documented processes for all marketing operations workflows, from campaign execution to lead management.
  • Protect and scale inbound by protecting against dirty data,GDPR/CCPA risks, and lead routing breakdowns.
  • Break down operational silos by standardizing workflows and integrating the Marketing Operations team's project management into the broader Revenue Operations ecosystem.
  • Drive operational excellence across the team, ensuring high-quality, efficient execution of all tasks.
  • Ensure insights and changes are adopted by GTM teams and new workflows are adopted.
• Team Leadership & Development:
  • Lead, mentor, and develop a team of marketing operations professionals, fostering a culture of collaboration, accountability, and continuous improvement.
  • Set clear goals and priorities for the team, ensuring their work is directly aligned with strategic business needs.
  • Continuously staying ahead of market trends and business needs by scoping and planning for the future-state Marketing Operations team.
• Technology & Systems Management:
  • Own the strategy, administration, and optimization of our core MarTech stack, including Marketo, 6Sense, Qualified, and Marketo Measure (Bizible).
  • Ensure our systems are configured to deliver a seamless customer experience and provide reliable data for decision-making.
• Campaign & Program Operations Oversight:
  • Oversee the team's technical execution of high-volume email marketing programs (160-180 sends/month), ensuring flawless QA and delivery.
  • Ensure the timely and accurate processing of all inbound leads, including webinar and trade show list loads (approx. 2 per week).
  • Provide technical support and operational configuration for key marketing programs, including trade shows and digital events.
  • Support for expansion and customer marketing, including upsell/cross sell campaigns and expansion motions.

What You Need to Succeed

• 8+ years of experience in leading Marketing Operations, with at least 3 years in a people leadership role.
• Proven track record of developing and executing a strategic roadmap for a Marketing Operations function.
• Experience with the planning and budgeting cycle in collaboration with Marketing leadership, including vendor negotiation and resource allocation.
• Deep, hands-on expertise with marketing automation platforms (Marketo certification is highly preferred) and CRM systems (Salesforce).
• Demonstrable experience with advanced marketing technologies, including AI innovations, ABM platforms (e.g., 6Sense), attribution tools (e.g., Marketo Measure/Bizible), and conversational marketing tools (e.g., Qualified).
• A metrics-obsessed mindset with strong analytical skills; you must be able to dig into data and surface actionable insights.
• Exceptional leadership and communication skills, with the ability to influence and collaborate effectively with stakeholders at all levels.
• A proactive, innovative, and solution-oriented mindset. You don't wait for problems to find you.
• Passion for building and documenting scalable processes that improve efficiency and business performance.
• Bachelor’s degree in Marketing, Business, or a related field.

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. 

Time Off
You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k
You'll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation 
The salary range for this position is $150,000 - $185,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws

Location
This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

Accommodations
Applicants who require accommodations may contact [email protected] to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.