Lead marketing for an AI-for-manufacturing startup: build marketing systems, brand and positioning, content engine, product launches, sales enablement, and scalable campaign/process infrastructure to drive pipeline and align with sales.
Your Opportunity
Our client is a well-funded, series A, AI startup that builds agents for the factory floor. They develop and distribute a software-first agent layer that plugs into the cameras and machines factories already have, and are prototyping robotic arms that extend their agent’s capabilities into the physical world. Their models run and act at the edge so agents can see, decide, and act in real time. Events and metrics flow into a dashboard that provides plant teams immediate visibility. They’re approaching a large (~$140B) and underserved market with a disruptive, asset-light alternative to hardware-heavy robotics and batch analytics. The company has already found traction with manufacturing customers across Quebec, Ontario and the United States, with deployments spanning food and beverage, materials processing, wood processing, plastic extrusion, construction materials and other industrial environments.
This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on.
Key Responsibilities
- Marketing systems and operations: Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility
- Campaign and process infrastructure: Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team
- Channel and tooling expansion: Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right
- Brand and positioning: Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales
- Product launches and announcements: Own go-to-market execution for product launches, major announcements, and key campaign moments
- Content development: Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector
- Brand governance: Manage and evolve brand guidelines across the website, sales collateral, and event presence
- Sales enablement: Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector
- Funnel alignment: Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff
Your Know-How
- 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with meaningful exposure to industrial or manufacturing buyers
- Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector
- Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks
- Equally capable of setting brand strategy and executing on content and campaigns directly
- Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers
- Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it
- Startup experience with a track record of delivering results in resource-constrained environments
- Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer,Webflow, and Figma/Canva
It’s a Bonus If
- You have experience working with AI-powered creative or marketing workflow tools
- You have managed agency or contractor relationships for content or creative production
- Your background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments
As this role is open to anywhere in Canada or the United States, the posted salary range is to cover a variety of locations (everything from small towns to big cities!). Compensation range by specific location will be shared during the interview process.
CompensationThe base pay range for this role is CA$125,000 – CA$175,000 per year.
Similar Jobs
Digital Media • Information Technology • News + Entertainment
Develop and maintain microservices and ETL applications for a SaaS security, risk, and compliance platform. Collaborate with product, UX, and DevOps to deliver features, handle production deployments and incident triage, implement security features, write reusable components and APIs, and contribute to DevSecOps practices in an Agile environment.
Top Skills:
APIsCloud PlatformsContent Management SystemsDevsecopsDockerETLGitGoJIRAMicroservicesPythonSaaSUnit Test Frameworks
Artificial Intelligence • Edtech • Machine Learning • Software
The IT Systems Engineer II will design, automate, and manage IT infrastructure and cloud environments, supporting internal systems and ensuring operational excellence through automation and collaboration.
Top Skills:
AnsibleAWSBashCloudFormationGCPGithub ActionsGitlabGrafanaJenkinsPowershellPrometheusPythonTerraform
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead the development and implementation of data architecture strategies, mentor a team to deliver solutions, and collaborate with stakeholders to enhance resources while ensuring project success and quality outcomes.
Top Skills:
AWSAws CloudformationAzureAzure Resource ManagerDockerGCPPythonSQLTerraform
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
