Director, Marketing AI Center of Excellence

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Want to shape how AI transforms the way marketers work and create? We're building a destination team for AI natives - and we want you to be at the center of the action. In this role, you'll collaborate across the organization to develop and operationalize our AI strategy, serving as the center point that prioritizes use cases, builds a thriving community, supports experimentation, creates best practices and governance, and champions value creation. Join us to harness AI in a way that removes the mundane, unleashes creativity and drives measurable impact across ServiceNow's Global Marketing organization.
Key Responsibilities

• Develop and operationalize the AI strategy for Global Marketing, progressing the organization toward becoming the destination team for AI-natives.
• Prioritize and enable AI use cases with Marketing leaders, Operations partners, and Tech-aligning to strategic goals, spotting high-potential opportunities, fostering experimentation, ensuring responsible adoption, and scaling solutions that deliver efficiency and impact.
• Create and maintain best practices and governance, guiding how AI is applied consistently, ethically, and effectively across Marketing.
• Drive and demonstrate value, ensuring AI delivers measurable business impact and productivity gains, with results captured and tracked in ServiceNow's AI Control Tower.
• Build and lead a thriving AI community within Global Marketing-running hackathons, sharing wins, and providing training, toolkits, and playbooks that make adoption easy and rewarding, while shaping the skills and culture needed to grow an AI-native team.
• Represent Global Marketing in enterprise-wide AI programs and act as a thought partner in transformation initiatives, ensuring Marketing's priorities shape broader AI efforts.
• Stay ahead of the curve by tracking market shifts, emerging tools, and breakthrough capabilities-bringing the best forward to leadership.

Qualifications

• 15+ years overall exp with 10+ in marketing, marketing operations, transformation, or data-driven innovation, including 2-3 years in an AI-focused leadership role.
• Proven track record delivering AI-powered programs from concept through scale, with measurable business impact.
• Experience establishing AI governance, policy, and ethics frameworks that ensure responsible and effective adoption.
• Proficiency with AI agents, Large Language Models (LLMs), generative AI tools, and implementation workflows.
• Change leader who can turn vision into pilots, roadmaps, and outcomes at scale.
• Strong ability to bridge technical expertise with business priorities, influencing direction and driving adoption.
• Exceptional communicator and collaborator, able to inspire, align, and mobilize teams across functions and geographies.
• Passion for building future-ready talent and fostering a culture of innovation.

For positions in this location, we offer a base pay of $162,800 - $284,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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