Director, Market Activation

Job Description:

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.

Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.

As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

Job Title:
Director, Market Activation

Reports To:
VP, Marketing

Location:
Remote, US

Job Title/High-Level Position Summary:

The Senior Director of Market Activation will lead the development and execution of integrated go-to-market strategies to drive growth, customer acquisition, and brand engagement. This role requires a visionary leader who can translate business objectives into actionable market activation plans, ensuring alignment across all channels and teams. The successful candidate will combine strategic thinking, operational excellence, and creative innovation to deliver measurable impact in dynamic and competitive markets.

Key Responsibilities:

Strategic Leadership

• Develop and implement market activation strategies to support business growth and expansion in target markets.
• Partner with cross-functional teams, including product, sales, and brand marketing, to align initiatives with overarching business goals.
• Analyze market trends, customer insights, and competitive landscapes to inform strategy and execution.

Market Activation Execution

• Oversee the planning and execution of integrated marketing campaigns, including digital, traditional, and experiential channels.
• Understand and optimize channel performance through data-driven insights and continuous improvement strategies.
• Ensure seamless execution of regional and local market programs that resonate with target audiences.

Collaboration and Influence

• Build strong relationships with internal stakeholders and sales force, to drive alignment and deliver results
• Build and maintain strong relationships with external stakeholders, KOLs, customers and patients.
• Act as the primary advocate for market activation, communicating its value across the organization.

Performance Measurement

• Define and track key performance indicators (KPIs) to evaluate the success of market activation efforts.
• Provide regular reporting and insights to senior leadership, showcasing campaign performance and business impact.
• Adjust strategies and tactics based on performance data and feedback.

Team Management

• Lead and motivate team members to achieve individual and collective goals, fostering a collaborative and inclusive work environment.
• Oversee performance management, including setting clear objectives, providing regular feedback, and conducting performance evaluations.
• Develop and implement team strategies to optimize workflow efficiency, resolve conflicts, and promote professional growth.

Minimum Basic Qualifications:

• Bachelor’s degree in marketing, Business Administration, or related field
• 10+ years of experience in marketing, with a focus on market activation, campaign management, or related area
• Proven leadership experience in managing teams and cross-functional projects.
• Strong strategic planning and execution skills.
• Exceptional communication and interpersonal abilities.
• Analytical mindset with expertise in leveraging data for decision-making.
• Deep understanding of marketing channels and customer engagement tactics.
• Ability to manage budgets, timelines, and resources effectively.

Travel Requirements:

• Must be able to travel up to 50% of the time; both domestic and international travel is required.

Desired Characteristics:

• Experience in Orthopedics.
• MBA
• Expertise in digital marketing, CRM platforms, and marketing automation tools.
• Track record of successful market launches and demand generation campaigns.

“Creating better together”. It’s the Enovis purpose, and it’s what drives us and empowers us every day on a global scale. We know that the power to create better – for our customers, our team members, and our shareholders – begins with having the best team, pursuing common goals, operating at the highest levels, and delivering extraordinary outcomes.

What does creating better together mean to us at Enovis? Discover the “why” behind our purpose, values and behaviors:

 Our Enovis Purpose, Values and Behaviors on Vimeo

We offer a comprehensive benefits package that includes:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services

Currently, Enovis does not provide sponsorship for employment visas (e.g., H-1B) and will not offer such sponsorship in the future. Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.

ABOUT ENOVIS
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent, and innovation, the company’s extensive range of products, services, and integrated technologies fuels active lifestyles in orthopedics and beyond. Visit www.enovis.com to learn more.

EQUAL EMPLOYMENT OPPORTUNITY
Enovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.

Join us in creating better together.

ABOUT ENOVIS™

Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.

EOE AA M/F/VET/Disability Statement

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.