Director, Lifecycle Marketing

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location:

Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA

Visa Sponsorship:

This position is not eligible for Visa sponsorship.

The Role:

Little Sleepies is looking for a Director, Lifecycle Marketing to lead our customer retention and engagement strategies. This role will own the end-to-end lifecycle journey, including retention, loyalty, and personalization initiatives. You will be responsible for driving customer LTV, deepening relationships, and ensuring seamless experiences across all touchpoints.

What you’ll do: 

• Develop and execute a comprehensive lifecycle marketing strategy that increases repeat purchase rate, customer lifetime value, and engagement, spanning the full customer journey from acquisition handoff through onboarding, retention, loyalty and win-back.
• Oversee email, SMS, and loyalty programs with a focus on segmentation, personalization, automation and continuous A/B testing and optimization.
• Lead, mentor, and manage a lean high-performing lifecycle marketing team while remaining hands-on and strategic, balancing leadership responsibilities with direct execution and innovation.
• Lead & build the loyalty and rewards program, optimizing for engagement, satisfaction, and incremental revenue.
• Develop post-purchase and customer experience enhancements that reduce friction, improve satisfaction, and strengthen retention.
• Define,  monitor and report on customer KPIs such as retention rate, repeat purchase rate, CLTV, program ROI and cohort trends. 
• Manage CRM platforms, loyalty tech stack, and integrations to enable efficient execution and reporting.
• Partner closely with analytics, creative and eCommerce teams to continuously test, measure and improve lifecycle performance.
• Manage the lifecycle calendar and budget to align with business goals. 

What you’ll bring to the team:

• 8+ years of lifecycle, retention, or CRM marketing experience in high-growth DTC, retail, or consumer brands.
• Proven track record of building and scaling retention strategies that drive measurable growth.
• Deep expertise in email/SMS marketing, CRM, personalization, and loyalty programs.
• Familiarity with CRM platforms, marketing automation tools, and analytics dashboards. Hands-on experience with Shopify, ESPs, CDPs, and lifecycle automation tools.
• Strong analytical skills, comfortable working with data and translating insights into actionable strategies.
• Excellent leadership, project management, and cross-functional collaboration skills.

What we’re excited to offer you:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits:

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.