Director, Integrated Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

Job Overview:

We are seeking an experienced and visionary Director, Integrated Marketing. This hybrid role requires someone with expertise in both integrated and product marketing to drive go-to-market strategies and comprehensive marketing campaigns for GoodRx. You will lead cross-functional teams to build and execute strategies that enhance brand positioning, engage consumer and healthcare audiences, and drive adoption within specific products and conditions.

This Director, Integrated Marketing role is a high-impact leadership position. It requires an individual who is both a strategic thinker and a successful tactician, and who can manage a team of junior marketers to deliver excellence.  

Key Responsibilities:

• Manage and mentor a team of integrated marketers to deliver high quality marketing campaigns for GoodRx products, expanding awareness and perceptions of GoodRx's capabilities in the market.

• Oversee marketing strategy and campaigns developed by individual marketing managers to ensure alignment and consistency across GoodRx's strategic goals and initiatives

• Be a hands-on marketer as needed. Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.

• Establish strong partnerships with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, Mansol, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.

• Develop processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners. 

• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.

• Go-To-Market Development: Develop and lead GTM plans for new products or features as needed, including audience targeting, messaging, creative development and marketing tactics. 

Requirements:

Education & Experience:

• Education: Bachelor’s degree in Marketing, Business or related field or the equivalent in years of experience. Master’s degree or MBA is strongly preferred.

• Experience: 15+ years of experience in an integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree), with at least 4+ years in a leadership role.

Skills & Competencies:

• Proven leadership experience, with the ability to inspire and motivate cross-functional teams.

• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.

• Strategic thinking and analytical skills, with a data-driven approach to decision-making.

• Highly organized and detail-oriented. Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact. 

• Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.

• A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.

• A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

• Passion for innovation and staying current with industry trends and best practices.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

$190,000.00 - $305,000.00

New York Office:

$174,000.00 - $279,000.00

Santa Monica Office:

$158,000.00 - $254,000.00

Other Office Locations:

$142,000.00 - $229,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.